Small Business Success Strategies

How to Write A Compelling Sales Letter

It has often been said that the purpose of the first sentence of a sales letter is simply to get the reader to read the second sentence.

Not surprisingly, the purpose of the second sentence is to get the reader to read the second paragraph. If we can get the reader to read the second paragraph then we have a good chance that they'll go down the entire slippery slope of readership and read the entire letter.

Read Mark's entire article How to Write A Compelling Sales Letter

Mark Satterfield, our official Marketing Strategies Expert

Secrets of New Business Developers

Mark Satterfield, Our official Marketing Strategies Expert says:

Rainmakers, top guns, power prospectors, business builders, call them what you will. If there is one challenge that consumes sales and marketing executives it's, "How do I turn more of my team into this type of business development professional?" Rainmakers know how to keep the pipeline filled with new customers, which is the lifeblood of any organization. Recruiting experienced top guns from outside the company is enormously expensive and seldom works out in the long term. This raises a number of challenges. How can I create more rainmakers on my team? How can I become one? What exactly do the top rainmakers do that makes them so successful?

Read Mark's entire article Secrets of New Business Developers

How To Marketing Your Products or Services

Mark Satterfield, Our official Marketing Strategies Expert says:

Let's talk a little about marketing your services.

Now when I speak of marketing, I am referring to something quite separate (although complementary) to sales.

A marketing system, when it's done right, offers you a lot of benefits. Chief among these is that your sales team only spends time talking with prospects who have indicated an interest in your programs.

Read Mark's entire article How To Marketing Your Products or Services

Understanding Your Prospects Readiness To Buy

Mark Satterfield, Our official Marketing Strategies Expert says:

Ask any highly successful sales or marketing professional and they'll tell you that the more you understand the mindset of your prospective client, the more effective you'll be in crafting sales and marketing messages that resonate positively.

One key component of your client's mindset is their readiness to buy.

Read Mark's entire article Understanding Your Prospects Readiness To Buy

Suppose You Had Stayed In Touch . . . ?

Mark Satterfield, Our official Marketing Strategies Expert says:

Here's a sobering thought.

Imagine if you had stayed in contact with all the A-Level people you met over the years through work, school or other activities. How much more robust would your list of contacts be?

I've often said that the best thing I ever did when I worked at Pepsi and Kraft Foods was that I made good friends.

Read Mark's entire article Suppose You Had Stayed In Touch . . . ?

Understanding Your Prospects Readiness To Buy

Mark Satterfield, Our Marketing Planning and Implementation Expert says:

Ask any highly successful sales or marketing professional and they'll tell you that the more you understand the mindset of your prospective client, the more effective you'll be in crafting sales and marketing messages that resonate positively.

One key component of your client's mindset is their readiness to buy.

Read Mark's entire article Understanding Your Prospects Readiness To Buy

How to Create a Free Report That Actually Gets Read And Acted On

Mark Satterfield, Our official Marketing Planning and Implementation Expert says:

From a practical perspective, unless your prospect has a burning need for your services, it's unlikely they'll pick up the phone and contact you. Thus if your call-to-action is limited to Give us a call today to discuss your . . . you'll never hear from a large percentage of your readers. And that's a shame since there are likely to be lots of people who would like to learn more about you but are understandably wary of leaving themselves open to a full-bore sales pitch.

Read Mark's entire article How to Create a Free Report That Actually Gets Read And Acted On

Successful Networking Strategies

Mark Satterfield, Our official Marketing Planning and Implementation Expert says:

Let's spend some time on the subject of networking. With all that has been written about networking one would think that we are a nation of highly skilled networkers. Unfortunately, this is not the case.

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What Influences Your Prospects Decision to Buy?

Mark Satterfield, Our official Marketing Planning and Implementation Expert says:

"One of the concerns I had about calling on key decision-makers was determining what I was going to say. My experience had been selling much lower in the organization and I considered myself pretty effective at the standard features and benefits presentation. I knew that this wasn't going to be enough if I was fortunate to get the attention of the top person.

Read Mark's entire article What Influences Your Prospects Decision to Buy?