Small Business Success Strategies

Create Passive Income with Ebooks and Special Reports

Information products are a hot commodity in the online marketplace, transforming traditional entrepreneurs into infopreneurs. Ebooks and special reports are two of the most basic forms of info products. They are relatively easy to create and distribute and best of all, these products can generate passive income—money you make while you sleep.

An ebook is an electronic book that can be downloaded to a reader’s computer or hand-held device. Special reports are similar, but typically shorter in length. Some savvy internet marketers sell special reports ranging in size from two to twenty pages. Ebooks tend to be more comprehensive, with page counts from twenty to three hundred.

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Stephanie Chandler, our official Entrepreneurial Expert

Low Cost Networking Techniques That Work

Business networking isn’t just for sales people anymore. In fact, it can be a savvy marketing strategy for virtually any entrepreneur. Whether you’re looking to land new clients, form strategic alliances or swap ideas with other business owners, it’s all possible when you get out and meet new people.

Where to Network You have the chance to network whenever you meet someone for the first time. This can happen in line at Starbucks, at your kid’s little league game, or when you’re sitting in the doctor’s office waiting room. But if you really want to increase your exposure, your best bet is to attend networking meetings on a regular basis.

Read Stephanie's entire article Low Cost Networking Techniques That Work

Stephanie Chandler, our official Entrepreneurial Expert

How to Launch Your Own Website Today!

Thousands of people are now making a living online and the opportunities are abundant as the Internet continues its growth. An added benefit of running an Internet business is that you can usually start one part-time while you maintain your job and steady income. An internet business can also be an extension of a regular brick-and-mortar business, adding credibility to your company and your offerings.

How Do You Get Started?

First you need to know what kind of business you want to run. Your venture should be something you can be passionate about and more importantly, something that can make money. Here are some options for generating online revenues:

Read Stephanie's entire article How to Launch Your Own Website Today!

Stephanie Chandler, our official Entrepreneurial Expert

The New Way to Sell eBooks on Amazon.com

Since Amazon.com acquired Mobipocket in April 2005, the online bookseller has made some dramatic changes to its ebook strategy. Publishers and authors used to be required to set up an account with Lightning Source to list ebooks with Amazon, but now ebooks are managed by Mobipocket.

To complicate matters further, the ebook version of a title is no longer listed with its print version. In fact, Amazon no longer indexes ebooks on its site at all. When you browse Amazon’s book categories and click on “ebooks,” you are directed to a link that takes you out of Amazon.com and onto Mobipocket.com. The reality is that ebooks are no longer actually sold on Amazon.com at all, but directly through its subsidiary.

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Stephanie Chandler, our official Entrepreneurial Expert

How to Use Information to Market Your Business

Information is a powerful and under-utilized marketing tool that can set your business apart from the competition and dramatically increase revenues. By educating your prospects and customers, you can build credibility in your field, establish yourself as an expert, and demonstrate your company's solutions without a hard-sell.

Information can be delivered in a variety of formats including books, e-books, special reports, booklets, workbooks, newsletters, articles, teleseminars, and workshops. Many information marketers use a combination of methods.

Read Stephanie's entire article How to Use Information to Market Your Business

Stephanie Chandler, our official Entrepreneurial Expert

Quit Your Day Job: 10 Steps to Venturing Out on Your Own

If you’re one of the 58% of Americans who have considered starting a business but don’t know how to proceed, help is at hand. The following steps will show you how to transform your dream of business ownership into reality.

1. Figure out what you want to do. You’re not alone if you know that you want to work for yourself but aren’t yet sure what exactly you want to do. Start by making a list of your interests, talents, and skills. Talk to your family and friends and begin brainstorming ideas. The sooner you begin your quest, the sooner you will find the answers.

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Stephanie Chandler, our official Entrepreneurial Expert

Secrets of Successful Networking: Set Your Business on Fire!

Networking isn't just for Realtors; it's a valuable tool for every savvy business leader. Meeting people in a variety of industries can lead to all kinds of alliances. Think about the people you know. How have those relationships enhanced your business?

No matter what kind of business you operate, whether you're an independent contractor, store owner, infopreneur, professional speaker or consultant, networking can cause your business soar to new heights.

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Stephanie Chandler, our official Entrepreneurial Expert

Blogging for Business: Benefits of a Blog and Essential Tips for Getting Started

A blog is essentially an online diary that allows you to post information, tips, thoughts and ideas in a running log format for others to view. Blogs are used by companies large and small to build an audience, promote a business and gain valuable online exposure.

Not sure if a blog is right for you? Here are six key reasons to start blogging now:

Search Engines Love Blogs: The major search engines provide higher rankings to sites that update data frequently. When you post to a blog several times each week, you content is constantly changing and growing. The search engines will reward your effort with improved search engine rankings.

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Stephanie Chandler, our official Entrepreneurial Expert

Take Your Business to the Next Level with Multiple Streams of Income

If you're like most entrepreneurs, you aren't satisfied with letting your business sit in idle mode for long. You want it to continue to grow and reach the level of success that you've been dreaming about. Well here's your chance to light a fire under your company's success.

It seems that everyone is talking about how to generate multiple streams of income, and they're talking about it for a reason--it works. While a business may be able to run with a few products and services for awhile, it is the introduction of new products and services that expands the bottom line.

To get a better idea of how multiple income streams can propel a business to new heights, take a look at some of the biggest success stories. .

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Stephanie Chandler, our official Entrepreneurial Expert

Grow Your Business by Speaking

If you want to grow your business and reach a lot of people quickly, consider developing your skills as a professional speaker. There are dozens of trade organizations in every major city that need speakers for their weekly or monthly meetings. As a featured speaker, you receive instant credibility and establish yourself as an expert in your field. Your event (and you!) will also be promoted to the entire membership of the organization, even if only a fraction of the members attend.

Be sure to think outside the box. Your presentation can be loosely related to your business, as long as it addresses the needs of your audience. For example:
*A financial advisor could present "Managing Small Business Cash Flow."

Read Stephanie's entire article Grow Your Business by Speaking

Stephanie Chandler, our official Entrepreneurial Expert