Rhonda Hess, our official Coaching Business Success Expert
Coaches are taught to choose a coaching niche based on what we are passionate about. That approach to niching speaks to us, because we're people of the heart. We tend to think that if we follow our true purpose, the money part will take care of itself.
Then there's the real world of business. Coaches make money by selling a service. Like every other business, we have to get in front of people who don't already know us, and show them that we offer something they are willing to pay for.
Nearly all of us start out thinking we know how to do that, and nearly all of us get humbled when it turns out not to be so easy. It turns out, the money part doesn't take care of itself.
Read Rhonda's entire article Test Your Coaching Niche -- Will It Go the Distance?
Comments