Many aspiring entrepreneurs anticipate tiny details but overlook the obvious ones, such as the name of their company. For some reason it ranks last on the list, just below "turning the lights on," since naming a company shouldn’t be that hard.
Or so it would seem.
By the time I deal with business owners in this position, they are usually desperate. "I can’t believe we can’t find/agree/decide on a new name!" And so now the task has all the urgency of a bad toothache. "We need a name… is tomorrow a reasonable deadline?"
Read Phil's entire article You Name It! The Complete How-To Guide for Naming a New Business
Phil Davis, our official Branding and Naming Expert
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