David Risley, one of my favorite bloggers, has put up a thoughtful post asking whether blogging is “broken” as a business model.
He notes the saturation level of information online, and wonders if it is creating a “community of tire kickers” who will never pay for high-value information products. He asks whether Apple and Google – both of which have just launched systems to charge small micro-payments for information – have seen the future of content marketing. Many of the top Internet marketers seldom post to their blogs any more, and some have quit blogging altogether.
It is true, as David says, that people who pay for content also pay more attention to that content. And it’s true that once an audience is “trained” to expect everything for free, it can be tough to overcome that training and sell them an information product.
Read Rhonda's entire article Why the Best Website for Your Coaching Business is (Still) a Blog
Rhonda Hess, our official Coaching Business Success Expert
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