The buzzword of social media marketing is "engagement," a two-way conversation with your customers and potential customers. If that's true, just what are the basic building blocks that enable those conversations to happen? It's no longer enough to simply have a web presence (i.e. company web site) and call it done. Today's consumers are more empowered, and more information savvy, than ever before. To meet the needs of these clients you will need to have communication tools that are both informative and responsive. This involves more than a one-off solution. It requires a comprehensive approach utilizing sound social media strategies. Here are the must-haves, the "bones" of any good social media platform.
Company Blog
Company Blog
The company blog accomplishes a number of goals in creating a successful social media strategy. First, and most importantly, it provides fresh, relevant content to which your audience can connect.
Read Phil's entire article The Four Key Components to any Successful Social Marketing Platform
Phil Davis, our official Branding and Naming Expert
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