Self Employment Niche Marketing: Finding Your Ideal Client

Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice of self employment panic that said, "Hey, it's business; I'll take it!"

Learn to say no to those clients, before they start draining your energy! The key to being able to do this is understanding Your Ideal Client. Once you know how to recognize who is ideal and who is not, you can practice turning down business from the latter. If you have trouble saying no, you'll need to learn this critical business skill...and what to do to get rid of problem clients you already have; see the resources at the bottom of this article. If you have a self employment coach, ask them to help you complete the Ideal Client exercise, or to role-play those "saying no" conversations.

Read Terri's entire article Self Employment Niche Marketing: Finding Your Ideal Client

Terri Zwierzynski, our official Solo-Entrepreneur/Self-Employment Expert