With the economy on the skids, many experienced mid and upper level professionals are striking out on their own, leveraging their expertise to build their own future and control their own destiny. For many of these aspiring entrepreneurs, creating a compelling brand name is new territory, a complete and utter mystery. They know it's an important part of the equation, and they may have even had a full time marketing department at their previous firm. But now it's "do-it-yourself-time," and there's a dearth of information on how to brand a new consulting company successfully.
Fear no more.
Fear no more.
The first step in branding a consulting company is to know your objectives. Here are four key questions to clarify your goals...
Read Phil's entire article Naming A Consulting Company
Phil Davis, our official Branding and Naming Expert
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