Information is a powerful and under-utilized marketing tool that can set your business apart from the competition and dramatically increase revenues. By educating your prospects and customers, you can build credibility in your field, establish yourself as an expert, and demonstrate your company's solutions without a hard-sell.
Information can be delivered in a variety of formats including books, e-books, special reports, booklets, workbooks, newsletters, articles, teleseminars, and workshops. Many information marketers use a combination of methods.
Read Stephanie's entire article How to Use Information to Market Your Business
Stephanie Chandler, our official Entrepreneurial Expert
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