As an online business owner it is only human nature to make mistakes such as thinking like a brick and mortar store owner. If you owned a brick and mortar storefront, customers would walk through the door and you would be able to greet them. They would see other shoppers in your store. Online is much more impersonal, which generates doubt in the minds of many visitors. They cannot see you behind the register nor can they see the others shopping at your store.
Think about this for a second...
How many times have you passed a new restaurant that has just opened their doors for business and noticed people lined out the door waiting to be seated? You think to yourself, heck we need to try that place! This is because you see everyone there!
Read Bruce's entire article Increase Your Sales by Adding Credibility to Your Website.
Bruce Galle, our official Getting Started Online Expert
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