In a nutshell, coaches who target a market do more of what they love, are paid better, and have no limits on their income. Whereas, coaches who try to market their coaching niche generally have difficulty getting enough clients, keeping them for the long term, and charging enough to maintain a sustainable business.
When it comes to attracting clients, most coaches focus on the what – what topic they want to coach around – and try to sell that. Business savvy coaches instead focus on a who – a group of people who share unique challenges and goals, like bookstore owners or virtual assistants – a target market.
Read Rhonda's entire article Why a Target Market Beats a Coaching Niche Every TimeRhonda Hess, our official Coaching Business Expert
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