What makes a customer call you and hire you? Is it the ad you put in the newspaper, or the brochure you mailed to them, or the person who referred you? All of these things may be necessary ingredients in your marketing strategy, but they aren't the real reason a customer takes time out of their busy day to pick-up the phone and call you. The real reason lies behind their desire for a particular product or service.
The reason a prospective customer calls you is the way they hope your product or service will enhance their life.
Read Sandy's entire article Make More Money by Discovering the Why Behind the What
Sandy Reed, our official Family Business Expert
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