Michele O'Reggio, Our official Outsourcing Solutions Expert says:
There's an old saying in sales and marketing of professional services: "People do business with people they know, like, and trust". Without having at least one of these factors in place, getting and keeping business will be an almost impossible task. The key to small business marketing success is to implement marketing strategies that will build and nurture your relationships with prospects and clients.
A crucial strategy to implement is following up with prospects and clients. The average American sees or hears up to 5,000 marketing messages a day. Statistics say that you have to contact a prospect approx 7-9 times before they will remember you!
Read Michele's entire article Entrepreneurs are Challenged to Find Their Hidden Fortune in the Follow Up
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