Your Brand Is Your Promise! (What are you promising?)

Phil Davis, Our official Branding and Naming Expert says:

When people mention the word "brand" they usually mean a well-known, well-defined company. That's why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet that expectation, they will continue to imprint their brand in the minds of their audience.

Read Phil's entire article Your Brand Is Your Promise! (What are you promising?)