Mark Satterfield, Our official Marketing Planning and Implementation Expert says:
From a practical perspective, unless your prospect has a burning need for your services, it's unlikely they'll pick up the phone and contact you. Thus if your call-to-action is limited to Give us a call today to discuss your . . . you'll never hear from a large percentage of your readers. And that's a shame since there are likely to be lots of people who would like to learn more about you but are understandably wary of leaving themselves open to a full-bore sales pitch.
Read Mark's entire article How to Create a Free Report That Actually Gets Read And Acted On
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