Mark Satterfield, Our official Marketing Planning and Implementation Expert says:
"One of the concerns I had about calling on key decision-makers was determining what I was going to say. My experience had been selling much lower in the organization and I considered myself pretty effective at the standard features and benefits presentation. I knew that this wasn't going to be enough if I was fortunate to get the attention of the top person.
Read Mark's entire article What Influences Your Prospects Decision to Buy?
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