Phil Davis, Our official Branding and Naming Expert says:
If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction.
Read Phil's entire article American Inventors Could Use Some Branding Help!
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