Valerie VanBooven, Our official Elder Care Marketing Expert says:
As "market weary" mortgage brokers look for a place to hang their hat, the Reverse Mortgage Industry seems like a good fit (and it is a good place to be!). The warning shot across the industry has already been fired- the message reads: ‘one bad apple can spoil the whole bunch'. Everyone who enters this highly regulated market needs to stand back and assess their true interest and reasoning for working with seniors, and for good reason. Senior law and senior needs are complicated at best. One wrong move by a well-meaning originator can disqualify a senior from much needed long-term care services down the road. That being said, there is a fantastic synergy between long-term care and the Reverse Mortgage product. It's all about suitability and appropriate case design strategy.
Read Valerie's entire article Seniors and Reverse Mortgages: Taking a Look at the Road Ahead
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