IdeaMarketers.com hosts ongoing panel discussions with their team of experts on various topics. One of these was on "How to Use Build Your Business with Social Media."
Visibility, online marketing and article marketing experts joined the call to discuss ways they have used
LinkedIn, MySpace, Facebook and Ning to build their businesses. The call was recorded and is available for the public to listen to on http://www.IdeaMarketers.com/experts/ .
The experts defined social media and explained why it's so popular. For example, IdeaMarketers’ exclusive visibility expert, Nancy Marmolejo says, "When you have a social networking page it's like this wonderful at-a-glance view of who you are and what you're doing as opposed to somebody going to your website where they have to click around, look at your blog, and other information. You can go to somebody's MySpace, LinkedIn, or Facebook page and get this at-a-glance idea of who they are, who they associate with, who they consider important, and what they think about x, y and z. I think for our attention deficit society, it's like shopping at Target. You can walk in and get underwear, a hammer, a greeting card and a couch. Social networking pages are very similar to that. It's everything under one roof, and I think that's because it came from the younger generation and that's how they operate. They don't really want to sit around and click to all these various pages. They want it all right there. That's one of its most attractive points. It's easy to 'get it.'
The minute you see it you say, 'ok, I get who this person is. I understand what this company is about.'" To listen to the audio or to read a transcript go here.
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