Adam Urbanski, our official Information Marketing Expert
"My guess is first I'll need some zippy flyers and a tri-fold brochure," said an email from Matt last week. Sadly, he is not the only one thinking that the first step to building a professional business is printing fliers and brochures. After all, that's what everyone does, right? And it seems like a logical place to start, doesn't it?
It's interesting that while most people who call me about my marketing mentoring services are well-established practitioners looking for a new edge, Matt's message was one of the 14 emails I got last week from people who are just starting to build their practice.
They all wanted to know the best way to get started fast but seemed to be fixated on getting their fliers and brochures ready.
Fact is, "zippy flyers and tri-folds" are a bad idea when you are just starting out. They can be pricey if you want them to look sharp. But even worse - they are so "inflexible".
Read Adam's entire article A Sure-Fire, 10-Step Formula to Get Started as a Coach or Consultant