Writing and Publishing

Email Marketing - What Do Your Subscribers Want In An Email?

Transparency, appreciation, real value.

That's what your website visitor wants. They're tired of scams and incorrect information. They want quality content from a person of integrity. And that's what you want to give your potential customers -- those loyal subscribers to your newsletter.

Nothing will take the place of absolute transparency, simplicity, honesty, and kindness. The Golden Rule is the only rule of conduct that will bring true success in any business.

Read Lisa's entire article Email Marketing - What Do Your Subscribers Want In An Email?

Lisa Preston, our official Email Marketing Expert

You Are NOT George Clooney - So Get Your Social Networking Act In Gear

When George Clooney was recently asked about his take on Facebook at the Toronto Film Festival, his response was short: "I'd rather have a prostate exam than a Facebook page."

Now, that's probably understandable when movie studios (his potential clients) have his number on a speed dial, and pesky paparazzi (freebie seekers and unqualified prospects) chase after his every move.

But unless you already have more prospects and high quality clients than you and your business can handle, your approach to social networking should be drastically different.

Read Adam's entire article You Are NOT George Clooney - So Get Your Social Networking Act In Gear

Adam Urbanski, our official Information Marketing Expert