Writing and Publishing

Four Super-Deadly Marketing Sins and How to Fix Them

It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is -- they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Time for a reality check!

Are you guilty of these four marketing sins? Find out how to fix it!

Read Adam's entire article Four Super-Deadly Marketing Sins and How to Fix Them

Adam Urbanski, our official Information Marketing Expert

Email Marketing - Connecting With your Subscribers

Just having a list of subscribers in a lucrative niche doesn't mean you're making money! It's a great start, but there's more to email marketing than just uploading a few messages in the old autoresponder.

You have to connect with the subscriber's mind by making him feel that you're just a regular person like he is, and that you understand his frustrations and are really anxious to serve him. You want the best for him.

You don't need to be a born salesman to do this. Everyone can treat a customer kindly and with a cheerful, helpful manner.

Read Lisa's entire article Email Marketing - Connecting With your Subscribers

Lisa Preston, our official Email Marketing Expert

Top Four Marketing Secrets of Building a Professional Practice

Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Almost daily I talk to people who give up on their dream of 'solopreneurship' and, resentfully, join the ranks of job seekers.

What disturbs me the most is that many of them are talented and skilled professionals, real experts in their field. With just a bit of marketing know-how, they may have been able to generate healthy six-figure incomes doing the work they love.

Read Adam's entire article Top Four Marketing Secrets of Building a Professional Practice

Adam Urbanski, our official Information Marketing Expert