Writing and Publishing

Three Top Areas of Focus for Your Article Content

As internet marketing with articles grows in popularity, knowing what to write about can be the key to your return on investment (ROI). Because when you focus on targeted content, your investment in time, energy, effort and possible budgeted funds spent on the articles’ creation can yield greater returns.

Here are three top targets of focus for your next articles:

Greater Audience Reach

Remember that most people are looking for information online. So fill this need with your quality article by reaching out to multiple areas surrounding your niche so that you can benefit from more exposure and higher visitor clicks. For example, if your niche is vitamins, your readers are health-conscious, so add information about other health-related topics like maybe adding product reviews about different kinds of eye drops and eye wear combined with beta carotene supplements.

Read Diana's entire article Three Top Areas of Focus for Your Article Content

Diana Barnum, our official Ghostwriter/PLR Expert

Three Reasons Why You Should Be Investing in Yourself

I once heard a saying that it's the things you learn after you think you know it all that matter the most. Well, when it comes to building businesses and creating effective marketing strategies, I think I know a lot. (That's a nice way of saying I think I know it all! LOL!) But still, I continue to invest in myself to get access to other smart teachers, mentors, and marketers so that I can learn more! Last year I took almost three months off and still doubled my business. You would think that I pretty much have it all figured out and don't need any more help, right? But instead of just coasting, I'm pushing myself even harder this year. In fact, I have invested in myself to be in four high-level mastermind groups and coaching programs that I know will help me "learn new things after I think I know it all!"

Read Adam's entire article Three Reasons Why You Should Be Investing in Yourself

Adam Urbanski, our official Information Marketing Expert

International Protocol: International Greetings

There are several forms of international greetings. Whether two businesspeople use a handshake, kiss and/or bow, for example, will depend on their cultural backgrounds. It is always a good idea to check with someone familiar with the customs of your host country before you travel or host international clients so you understand the acceptable and practiced forms of greeting.
Handshakes

Like other aspects of business etiquette, there are different rules of handshaking to be aware of when dealing with foreign visitors or traveling abroad. There are many differences in handshakes worldwide, including who extends whose hand first, how many hands you shake, and whether you shake hands with women. The firmness and duration of the handshake might also change, depending on the location. The significance of handshakes also varies internationally.

Read Cynthia's entire article International Protocol: International Greetings

Cynthia Lett, our official Business Etiquette Expert

Stop Acting Like a NonProfit

I might offend you with this article, but I'm going to go ahead anyway.

One of the biggest mistakes you can make in starting, building, and growing your business is to act like a non-profit.

What I mean by this is focusing on all the busywork of running a business, without focusing on cash flow.

Most entrepreneurs take way too long to generate cash flow, and they spend too much time on unimportant things. They worry about the exact angle of the cut on the corner of their business card. They worry about whether the blue on their website is just a bit too blue.

Read Glenn's entire article Stop Acting Like a NonProfit

Glenn Dietzel, our official Selling High Priced Programs Expert

How to Make Money Using PLR EBooks, Articles & Other Content of a Ghostwriter

There are numerous ways to earn money online -- from Google AdSense to online stores. One of these many ways is through the use of private label rights (PLR), the right to revise and use content provided by a ghostwriter (according to the license sold with the content); ebooks, reports, articles, website templates, sales letters, autoresponder messages, videos and other formats. For now, we'll refer to all content as "ebooks" in this short info article.

PLR ebooks are available on nearly every topic under the sun, and each one of them comes with its individual license agreement. They are beneficial to business people both as a source of information and as a product that can be marketed in different ways. However, due to the often sloppy presentation and packaging of the content, their true value is often underestimated by most people seeking to make money through the Internet.

Read Diana's entire article How to Make Money Using PLR EBooks, Articles & Other Content of a Ghostwriter

Diana Barnum, our official Ghostwriter/PLR Expert

Mid-Year Marketing Makeover

Could your business use a little mid-year marketing makeover? Hey, we all fall into complacency at times, thinking our business performs at the highest level possible (yes, that includes me too!) when in fact, with little tweaks, we could be generating a lot more sales and profits. So today's article is a bit of a hybrid between a checklist, nag and an idea generator. Print it out and read it a couple of times -- I know it will be worth your time and effort.

It's the beginning of June and here in California summer is in full swing. While most professionals are preoccupied with planning their vacation, I'm busy giving my business a marketing makeover.

Read Adam's entire article Mid-Year Marketing Makeover

Adam Urbanski, our official Information Marketing Expert