Writing and Publishing

Improve Your Campaigns with Good Site Prep

If you are going to start a new marketing campaign or would like to improve an old one, start by checking out your website. By preparing your site with a few basic techniques before you spend more time, money and effort on the campaign that promotes it, your chances of success can improve.

Basic site prep should include:

Loading Time – Test to make sure that your web page will load or come into view online within 12 seconds. Internet viewers tend to get bored or anxious, and like to move on quickly, avoiding technology issues like slow downloads.

Read Diana's entire article Improve Your Campaigns with Good Site Prep

Diana Barnum, our official Ghostwriter/PLR Expert

8-Step First Info Product Development Formula

Starting a new business and need instant credibility and cash? Want to give your existing business a quick and easy boost in sales. Think it would be nice to make money while you are asleep? Then packaging your expertise and know-how into lucrative info-products might be for you. With low start up cost and high profit margins infopreneuring can be your fast track to money and fame.

Here is your first product development formula.

Step 1: Invite a group of friends, colleagues, clients or prospects.

Read Adam's entire article 8-Step First Info Product Development Formula

Adam Urbanski, our official Information Marketing Expert

Tipping Etiquette around the World: Europe Travel

According to all the dictionaries, tips are something given voluntarily or beyond obligation usually for some service. What we experience however is the expectation of a tip, whether or not the service has been exemplary. In the United States we are used to tipping in restaurants and taxi cabs. We tip for personal services such as deliveries, doormen, massages, manicures and hairdressing. If we live in a large city we generally tip between 15 and 20 percent. In smaller towns 10 percent is often the norm but 15 percent is especially appreciated. However, when we travel, the rules change and if we are not aware of them, our experiences may be less satisfying and more expensive than you needed to pay. Generally, if you do some research before you go, you will find your travelling spirit more confident.

Read Cynthia's entire article Tipping Etiquette around the World: Europe Travel

Cynthia Lett, our official Business Etiquette Expert

How To Keep Your Sales Soaring

How To Keep Your Sales Soaring

Worrying that the economy or your industry in particular might be slowing down? Forget about it. Build momentum and create your own sales surge!

1. Maximize the effectiveness of your banner and other ads. Don't just use the same ad on every page. Use a variety to attract the greatest number of clicks.

2. Make your web site load much faster by cutting down on huge banner ads and start using more buttons. Smaller button ads also take up less space on the pages, leaving more room for uncluttered white space.

Read Diana's entire article How To Keep Your Sales Soaring

Diana Barnum, our official Ghost Writer/PLR Expert

Boost Your Sales with These Proven Responses

When eight years ago I was faced with having to sell my services for the first time I was terrified. I hated asking for the sale. I dreaded the part where my potential clients inevitably came up with objections why they couldn't use my services. I've since learned that lack of objections is not necessarily a good thing. In fact, I now welcome it when prospects tell me "why they can't."

Frankly, when a potential client shares his reasons why he or she hesitates to take advantage of my offer, to me it's a sign of two things: one -- they are interested in my services, and two -- I'm getting closer to closing the deal.

Read Adam's entire article Boost Your Sales with These Proven Responses

Adam Urbanski, our official Information Marketing Expert

The Constitution is the Key to Political Reform

"Our constitution was made only for a moral and religious people. It's wholly inadequate to the government of any other," John Adams. It's time to reform American politics from the ideal of the Constitution.

George Washington said in his farewell address a lot about the baneful effects of political parties. The fundamental flaw in the Constitution is that there were no political parties when it was written. There were factions (federalists and anti-federalists), but they weren't parties like now. There weren't huge amounts of money being spent on strategists and things like that. They probably didn't feel a need to put those protections in the Constitution. Had they done it, I think the outcome would have been entirely different.

Read Lee's entire article The Constitution is the Key to Political Reform

Lee Schaeffer, our official Political Reform Expert