Five marketing lessons from Max Factor. Lesson 1 -- Transform ordinary people into dazzling super-stars. That's what Max did -- he turned ordinary people into movie stars. Whether he knew it or if by pure accident, Max tapped into one of the most powerful marketing weapons -- the human desire for fame and fortune.
Read Adam's entire article Five Marketing Lessons from the “King of Make-up” – Max Factor
Adam Urbanski, our official Information Marketing Expert