Most new clients are skeptical at best when I explain to them how changing their marketing approach can actually make prospects come to them. They definitely don't believe it when I tell them marketing can be easy and fun. But it all changes when their phone starts ringing off the hook and new money is rolling in.
First, a bit of a backdrop story: why your marketing doesn't work.
Looking for new leads, new contacts, new business opportunities? Do what nine out of 10 adults do, according to a recent article by the American Society of Association Executives. Join an Association. Choose from over 130,000 associations in the United States alone that represent practically any industry at national, international, regional, state and local levels.
How can you reap benefits from association contacts? OhioHelp.net, an Ohio-based company that helps businesses worldwide with their marketing, public relations and freelance writing services, shared tips based on their own client projects and Association affiliations in a 3-part series:
A young woman I know had a rose garden. It wasn’t elaborate or intricate, just simple and pleasing. Her garden was a continuous source of satisfaction, comfort and pleasure. She would anticipate the annual shower of rosebuds followed by a wide array of delicate blooms in a variety of colors. Each colorful bloom like a little daub of paint from nature’s palette. Most evenings when she returned home from a stressful day at work, she would retreat to the sanctuary of this friendly rose garden and tend to her roses. This would be a time of renewal for my friend as well as the roses. It would afford her the atmosphere to relax and unwind from the pressures of a workplace littered with rude people, always urgent deadlines and nerve shattering phones that would beckon for immediate attention.
A marketing rip-off that makes me sick! If you are interested in learning how to better promote your business, there are hundreds of "gurus" out there ready and eager to RIP YOU OFF! These "con artists" are savvy, slick, and highly skilled in the area of emptying your wallet! Fortunately, with a bit of education, you can avoid being their next victim.
For example, recently I received a phone call offering to help me make my site number 1 on Google. Intrigued I continued to listen. The caller told me that his company has "cracked the Google code" and can easily make me number 1 - leaving all my competitors in the dust.
The title of this article suggests that you might be standing in front of a crowd of 300 and introducing yourself. Not really. You just met one guy who looks like he might be nice to talk with at this party you both are enjoying. But -- did you realize when you said hello that you just met everyone he knows too? Well, you did.
When someone meets us for the first time, they are physically standing near us, looking at our face, hearing our voice, interpreting our words but . . . they are making an impression on us that we will likely share with anyone in our personal network of friends and family. If you decide that you don't like the way he wears his clothes, or that he is not friendly and someone you know mentions his name to you, you will respond with your opinion about him. Be is good or bad, he has just been introduced in absentia to your friend.
Some day-to-day work issues can turn into big headaches for small businesses. For example, not having enough help during a busy season or new promotion can hurt production, sales and customer relations in the fulfillment of orders and customer service.
A quick glance at the following stats reported by the US. Small Business Administration, shows that small businesses are not small potatoes in today's economy. In fact, the number of small businesses multiplied by the number of large problems equals the need for a lot of solutions.