Writing and Publishing

Four Super-Deadly Marketing Sins and How to Fix Them

It seems nowadays every marketing guru and their brother-in-law has a "deadly sins and how to fix them" book, ebook or at least an article! But apparently nobody is reading this stuff! How do I know? Because nine out of every ten businesses continue making the same marketing goof-ups. The most amazing part is -- they are convinced their marketing is great and their phone will be ringing off the hook any moment now! Time for a reality check!

Are you guilty of these four marketing sins? Find out how to fix it!

Read Adam's entire article Four Super-Deadly Marketing Sins and How to Fix Them

Adam Urbanski, our official Information Marketing Expert

Overcoming Writer's Block

There's nothing worse than writer's block when you're trying to deliver a powerful message. Sometimes all you need is just a good start in the right direction. Whether you're writing articles, blogs, books or ebooks, here's a possible solution. Did you know that there's public domain magazine content out there that you can adapt and make your own, that will present you as an expert and increase your credibility? You can take it, use it as a starting place, and make it completely your own! No copyright issues or anything (assuming you've done your homework to make sure it's copyright free)!

You don't have to be a prolific or great writer to use this material to create some top-notch articles either.

In fact, the information I am talking about can help you write books, articles, websites, blogs - the exact material that promotes you as the expert.

My phenomenally creative friend Lisa Rae Preston has put together a site where you can access several CDs of quality public domain magazine content each month - AND learn how to make the information your own so it's unique! The great thing is, she's already paid her lawyers a hefty fee to have it copyright searched -- so you don't have to!

Using this material is the fastest way to write articles that I can think of.

http://www.pdgoldrush.com/

Cash In On What More Than 1 Billion Surfers Want Most

Today, more than one billion* people surf the Internet. And that number is growing. So is the amount of revenue being generated online.

For example, online advertising expenditures are targeted to reach an estimated $11.6 billion by 2010, according to a forecast from Forrester Research**, Inc., with ads specifically reaching others via blogs and through RSS. And online spending from average Internet users is predicted to generate revenues in 2006 of $1.8 billion and $1.7 billion just in the categories of online games and digital music alone, according to a report by Jupiter Media Metrix.

What draws people online to make these purchases? In a word, content.

Read Diana's entire article Cash In On What More Than 1 Billion Surfers Want Most

Diana Barnum, our official Ghost Writer/PLR Expert

Hiring & Motivating Key Employees - What Do You Expect

Employee turnover is a fact of business life. A recent study showed that the associated costs of replacing each employee costs a company 29 to 46 percent of his or her salary! In today’s world of 1 to 1 marketing and customer relationship management, it is essential to reduce turnover to help key employees nurture successful business relationships with customers. After all, your front counter people are your most valuable asset because they’re the key personnel who greet and interact with your customers.

As many dry cleaners wrestle with changing from a company based to a customer-based organization, employees face accountability, technology and behavioral challenges that must be addressed by management.

Read Allan's entire article Hiring & Motivating Key Employees - What Do You Expect

Allen Katz, our official Loyalty Coach and Copywriting Expert

11 Free & Low Cost Marketing Strategies to Turn Around a Cash-Strapped Business

This past weekend I received a disturbing message from a dear friend. His business wasn't generating all the income he needed. He's exhausted all savings, started depleting credit card reserves and badly needed money to pay this month's mortgage... Ouch! I wish I knew sooner...

Whether it's pride or just human nature that keeps professionals from asking for help sooner, it's just plain silly to keep "toughing it out" when there are so many strategies for generating new business fast.

Read Adam's entire article 11 Free & Low Cost Marketing Strategies to Turn Around a Cash-Strapped Business

Adam Urbanski, our official Information Marketing Expert