Writing and Publishing

Treasures in the Public Domain

The first thing entrepreneurs usually think about when dealing with public domain materials is text material, specifically books and reports. Most public domain dabblers already know that the US government has thousands of publications in the public domain and encourages the distribution of them, or that Project Gutenberg hosts thousands of free texts that can be used for product creation. But there's a whole treasure trove of delights you can find online and off in that copyright free world of public domain, including software, audio, film, and art. And yes, they can legally become part of your next product!

 Read Lisa Preston's entire article Treasures in the Public Domain

Lisa Preston, Our Official Writing for Entrepreneurs Expert

Three Reasons Why You Should Be Investing in Yourself

I once heard a saying that it's the things you learn after you think you know it all that matter the most. Well, when it comes to building businesses and creating effective marketing strategies, I think I know a lot. (That's a nice way of saying I think I know it all! LOL!)

But still, I continue to invest in myself to get access to other smart teachers, mentors, and marketers so that I can learn more! Last year I took almost three months off and still doubled my business. You would think that I pretty much have it all figured out and don't need any more help, right? But instead of just coasting, I'm pushing myself even harder this year. In fact, I have invested in myself to be in four high-level mastermind groups and coaching programs that I know will help me "learn new things after I think I know it all!"

Read Adam's entire article Three Reasons Why You Should Be Investing in Yourself

Adam Urbanski, our official Information Marketing Expert

Seven Unique Advantages to Owning an Information Marketing Business

Have you always wanted to start your own business since the days of childhood lemonade stand? Not sure what business to focus on especially in today's market? Did you know that the information marketing business has seven unique advantages over any other proven business models?

Unique Advantage 1: There is a low barrier to entry. You can start with very little money.

When I was in the restaurant business, each store cost us about $150,000 to $200,000 in equipment and tenant improvements for the location. It was a lot of money just to get in, and none of it was guaranteed to succeed. We never knew whether the location would be a winner and we'd be able to break even or recoup our money. We were only hoping we would make a profit.

Read Adam's entire article Seven Unique Advantages to Owning an Information Marketing Business

Adam Urbanski, our official Information Management Expert

How to Give Your Biz a Boost with a Mid-Year Makeover

In just 30 days the first half of 2011 will be over. Are you on track for hitting all your business goals for the year? If YES - congratulations. If not, now is a great time to review and modify your marketing action plan.

A quick check-up of your marketing strategies and promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost and put you back on success track. In fact, this one activity is so important, I recommend you do it at least quarterly!

Here are five key areas to focus on with your quarterly marketing makeover.

Read Adam's entire article How to Give Your Biz a Boost with a Mid-Year Makeover

Adam Urbanski, our official Information Marketing Expert

Top 3 Beliefs of an Information Marketing Millionaire

Have you ever wondered why some people seem to attract money and success while others can't seem to get ahead no matter how hard they try? I want to share with you the three fundamental differences that enable successful people to achieve their information marketing business goals super-fast and become millionaires with lightning speed.

At the very core, we are the same as everybody else. We still put our pants on one leg at a time in the morning. There is nothing different in terms of skills between millionaires and everyone else.

I'm not any smarter. I certainly didn't have any special advantages to start with. If anything, I think you might be in a better position than I was starting out. The only difference is that I have found a way to make my information marketing business work and you might still be looking for it.

Read Adam's entire article Top 3 Beliefs of an Information Marketing Millionaire

Adam Urbanski, our official Infomation Marketing Expert

5 Basic Steps to a Million Dollar Information Marketing Business Model

Building a million dollar information marketing business doesn't start with buying the latest article or blog submitting gizmo or list of 5 million subscribers for $27! It also doesn't start by investing in ever more popular fly-by-night tactics that work today and are obsolete (or banned) tomorrow.

Instead, information marketing millionaires first build strong foundations for success by focusing on developing an effective business model that allows fast growth.

Read Adam's entire article 5 Basic Steps to a Million Dollar Information Marketing Business Model

Adam Urbanski, our official Information Marketing Expert

Email Marketing - What Do Your Subscribers Want In An Email?

Transparency, appreciation, real value.

That's what your website visitor wants. They're tired of scams and incorrect information. They want quality content from a person of integrity. And that's what you want to give your potential customers -- those loyal subscribers to your newsletter.

Nothing will take the place of absolute transparency, simplicity, honesty, and kindness. The Golden Rule is the only rule of conduct that will bring true success in any business.

Read Lisa's entire article Email Marketing - What Do Your Subscribers Want In An Email?

Lisa Preston, our official Email Marketing Expert

You Are NOT George Clooney - So Get Your Social Networking Act In Gear

When George Clooney was recently asked about his take on Facebook at the Toronto Film Festival, his response was short: "I'd rather have a prostate exam than a Facebook page."

Now, that's probably understandable when movie studios (his potential clients) have his number on a speed dial, and pesky paparazzi (freebie seekers and unqualified prospects) chase after his every move.

But unless you already have more prospects and high quality clients than you and your business can handle, your approach to social networking should be drastically different.

Read Adam's entire article You Are NOT George Clooney - So Get Your Social Networking Act In Gear

Adam Urbanski, our official Information Marketing Expert

How to Build a Responsive List in Five Simple Steps

Building your own list is actually quite easy. Making sure it is targeted, and that it remains responsive, that's a bit more difficult but something everyone can easily learn.

Here is a simple five-step process to get you started on your way to creating a thriving and responsive list:

 PLAN AHEAD. Consider how building and using your own database of fans will fit into your overall marketing activities.

Read Adam's entire article How to Build a Responsive List in Five Simple Steps

Adam Urbanski, our official Information Marketing Expert

Email Marketing -- Your Ticket to Success

What's the most profitable business skill you can ever cultivate?

Learning how to obtain and keep subscribers on your list!

You've paid your dues with the search engines, bought software, written articles. Your wallet has been drained dry.

Each subscriber who signs up from your website is worth his weight in Godiva chocolate.

Read Lisa's entire article Email Marketing -- Your Ticket to Success

Lisa Preston, our official Writing for Entrepreneurs Expert