Valerie VanBooven, Our official Elder Care Marketing Expert says:
Understanding your market (seniors and their adult children) is the key to success in the senior services industry. Understanding programs that fit together beautifully makes you the undeniable "go to" guy or gal in your local market. Doing a little homework can reap BIG benefits now and in the future.
Read Valerie's entire article Keeping Seniors At Home for Life: Senior Service Marketing Strategy