Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

What's in a Brand? Only Your Small Business Success!

Ruth Kuttler, Our official Web Design Expert says:

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.

Read Ruth's entire article What's in a Brand? Only Your Small Business Success!

Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

Ruth Kuttler, Our official Web Design Expert says:

If you are a small business owner or entrepreneur, viral video marketing provides you with the most powerful and effective method of connecting with your market. A quality video that establishes your credibility and professionalism is a hot ticket to reaching your market in the best way possible. Most website and blog visitors do not like to read volumes of information.

Read Ruth's entire article Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

Three Common Website Design Mistakes That Can Cost You Business

Ruth Kuttler, Our official Web Design Expert says:

How many times have you visited a website and had to hunt around to determine what that site was about and who it was for? Maybe the site was boring and lifeless with nothing special to draw you in to it. I'd be willing to bet you didn't stick around very long. In the ten years I've been a website design and marketing professional, I've been asked to provide SEO and other marketing services for websites that were developed by other professionals. Getting visitors to a website makes absolutely no sense if they won't stick around and convert to leads and customers.

Read Ruth's entire article Three Common Website Design Mistakes That Can Cost You Business

Membership Websites that Make $100,000 or More Every Month!

Ruth Kuttler, Our official Web Design Expert says:

Besides selling products through eCommerce solutions (which can be highly effective and profitable), you can create extraordinary money making websites - these online money making applications can easily make you a six-figure income every month! The two eCommerce automated systems are membership/directory websites and eLearning websites.

Membership Websites as Online Money Making Systems for Generating Ongoing Revenue

Read Ruth's entire article Membership Websites that Make $100,000 or More Every Month!

Three Critical Aspects of Effective Search Engine Optimization (SEO)

Ruth Kuttler, Our official Web Design Expert says:

The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions.

Read Ruth's entire article Three Critical Aspects of Effective Search Engine Optimization (SEO)

What's in a Brand? Only Your Small Business Success!

Ruth Kuttler, Our official Web Design Expert says:

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.

Read Ruth's entire article What's in a Brand? Only Your Small Business Success!

What's in a Brand? Only Your Small Business Success!

Ruth Kuttler, Our official Web Design Expert says:

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.

Read Ruth's entire article What's in a Brand? Only Your Small Business Success!

How to repair Outlook folders using the Inbox Repair Tool

My packrat-dom where email is concerned has finally caught up with me. I didn't know this, but I learned it the hard way last night -- Microsoft Outlook will completely quit working if the .pst file (that houses all your emails) gets bigger than 2 Gig.

You know all those cute little movies, photos, or powerpoint presentations friends and family send you? Or even the graphics your clients email you for their web sites? They all get stored inside a file called outlook.pst. Not in individual files -- unless you manually save them to your computer. So if you're prone to storing all those things, it won't take long before your Outlook.pst is over 2 Gig. Then, your email is a time bomb ready to explode.

Last night I got this error on my Outlook every time I tried to start it, then it would immediately shut down... not letting me at my emails or my calendar (so if I have an appointment with you and I miss it ... you'll know why!) Back to paper calendars for me, I tell ya!

The error:
"cannot start microsoft office outlook. Unable to open the outlook window. the set of folders could not be opened. The server is not available"

I was up until midnight searching for solutions and found this one:
http://www.emailaddressmanager.com/outlook/restore-outlook.html
(which didn't work for me, but is a good for a lesser-woe). It lead me to this one:

How to repair Outlook folders using the Inbox Repair Tool.

None of the initial things on this page worked for me. Then I realized my outlook file is over 2 Gig. So I downloaded a program from Microsoft (that the article above links to) and went to bed letting that program truncate my outlook.pst by about 85 Meg to get it under the 2 Gig size. (Yes, I will lose data, but there appears to be no way around it.) Right now I'm running a repair program on it that comes with outlook (but is so well hidden you'd never know it existed). That too was referenced in the article above. It's generally found in a folder on your computer like C:\Program Files\Common Files\System\MSMAPI\1033.

It's yet to be seen whether this process will work for me, but at least I've learned an important lesson where email's concerned. If I really want an attachment, I'll save it to my computer and delete the email from my inbox!

Technical Update

Due to technical difficulties, we took the IdeaMarketers.com database back to a backup that was made on July 17th at 3:30pm ET. So if you added an article or book between that time and around noon ET July 18th, you'll need to re-add it. We apologize for the inconvenience.

9 Ways To Advertise Your E-Zine and Become Known As An Expert

Ruth Kuttler, Our official Web Design Expert says:

Now that you've published an e-zine, you will need to get it in front of your target market. These nine effective strategies will help you get the most out of publishing your e-zine. These simple techniques can help you to grow a massive opt-in email list, become known as an expert and explode your sales!

Read Ruth's entire article 9 Ways To Advertise Your E-Zine and Become Known As An Expert