However, the word "exceptional" can be incredibly intimidating for the small business owner. It conjures up images of superheroes and non-human strength. Be that as it may, it is not difficult to become exceptional in today's market. One of the most common dictionary definitions of the word exceptional is, "not conforming to a general rule or pattern." Basically, you don't want to be like everybody else.
Read Jessica's entire article Exceptional Marketing
Jessica Swanson, our official Shoestring Marketing Expert