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How to Market on Facebook IN 15 minutes Each Day

Marketing your business on Facebook is a wonderful way to find new clients, business partners and customers. In fact, there are thousands of professionals who are members of Facebook just waiting to do business with you.

Of course, you want to make sure that you are not on Facebook to sell yourself and your services, but instead to offer helpful and valuable information and advice to your new community of friends.

The main problem that most small business owners face is that Facebook marketing can be extremely time-consuming and difficult to manage.

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Jessica Swanson, our official Shoestring Marketing Expert

Marketing Is Not The Same As Advertising

Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that's all there is to it.

However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.

Marketing is the way that you answer the phone; marketing is the speed at which you answer your customers' emails; marketing is how cheerfully and quickly you refund your customer's money.

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Jessica Swanson, our official Shoestring Marketing Expert

Marketing 101: Stop Interrupting and Start Interacting!

A radical change has occurred in the world of marketing. Just five years ago, before the onset of the internet and social media, most marketing entailed "interrupting the consumer." TV commercials are a perfect example of interruptive marketing. As you watch your favorite Thursday night program, suddenly a commercial breaks onto the scene and interrupts you. Obviously, consumers are beginning to rebel against interruptive advertising, because, let's face it, no one likes to be rudely interrupted.

According to Kirby and Marsden (authors of Connected Marketing), 90 percent of people who can skip TV ads, do skip TV ads. In addition, 65 percent of people believe that they are constantly bombarded with too much advertising. So, as a marketer, the first question that you must ask yourself is, "How effective is interruptive advertising?" The answer should be blatantly obvious!

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Jessica Swanson, our official Shoestring Marketing Expert

5 Reasons Why The Fortune Is In Your List!

You've probably heard time and time again the old marketing adage "the fortune is in your list." Whether or not you are familiar with this motto, the truth of the matter is that there truly is no better way to build your business.

No matter what small business you operate, you absolutely must take the time to build a targeted list of interested prospects and satisfied customers. The most effective way to accomplish this is to have a simple opt-in form on the first page of your website that offers your prospect a free and valuable gift in exchange for their name and email address. This gift can be a special report, ezine subscription or downloadable ebook.

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Jessica Martin, our official Shoestring Marketing Expert

Marketing 101: Don't Put Your Eggs In One Marketing Basket

Many years ago, poultry farmers would gather their eggs, place them in baskets and put them on wagons to bring them to the market. Of course, the poultry farmers didn't need to be reminded that if all their eggs happened to be in one basket, and that basket fell off the wagon, financial tragedy would occur. The very same rules apply in today's world of marketing. Too often small business owners rely on just one or two marketing methods to sustain their businesses. They are then surprised when their business remains stagnant or, even worse, loses money.

However, shoestring business owners implicitly understand that in order to obtain the best results, they must arm themselves with an abundance of marketing tools.

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Jessica Swanson, our official Shoestring Marketing Expert

3 Tips For Marketing Through The Noise

Every single day, consumers are exposed to over 2,000 advertisements in magazines, newspapers, billboards, television, radio and the internet. As a marketer you have an incredibly difficult task to accomplish: you need to find some way to get through all the "noise" and grab your prospect's attention.

However, in order to cut through 2,000 other marketing messages it's blatantly obvious that you need to be armed with an arsenal of excellent marketing tactics and techniques.

There's no doubt that your marketing message needs to be well-crafted.

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Jessica Swanson, our official Shoestring Marketing Expert

Discover The Real Secret To Your Success

"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you're willing to work." - Oprah Winfrey

One of the most interesting phenomenas that I often encounter when working with new business owners is that they are looking to "get-rich-quick." They want something for nothing, a free-lunch. What a strange thought.

Business is not easy. That doesn't mean that it's not fun. In fact, I love every minute that I spend on my business. But, I will be the first to tell you that business success doesn't happen while sitting on the couch, eating Doritos and watching Oprah. (I think that she would wholeheartedly agree!)

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Jessica Swanson, our official Shoestring Marketing Expert

7 Shoestring Marketing Secrets

There are several steps that you must take to effectively market your business. If your ultimate goal is to be a master marketer and catapult your business to the top, then you must understand, memorize and implement every single one of these important marketing secrets.

1) You Do Not Need To Spend Money In Order To Make Money. Nowadays, there are hundreds of places to market your business for zero-cost. In fact, I have utilized over 200 different free marketing platforms! The best news is that many of these free marketing platforms work better than paid marketing platforms. So, take heart in the fact that you can truly market your business for no-cost and reap huge rewards in the process. 

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Jessica Swanson, our official Shoestring Marketing Expert

7 Headlines That Produce Powerful Results!

Successful copywriters understand that all ad-copy, whether it be your landing page, email letter or sales letter, start with a compelling headline.

The headline is vital to your success. Its job is to grab your reader's attention and keep them reading! However, you only have about three seconds to accomplish this task. If your headline isn't exciting, intriguing and interesting, your reader will stop reading.

However, there is a formula that you can follow to produce more effective headlines. Here are seven types of headlines that have proven to work over and over again.

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Jessica Swanson, our official Shoestring Marketing Expert

Stop Selling and Start Teaching!

The other day I walked into a local furniture store and three salespeople almost knocked each other over trying to get to me first.

The lucky winner who did manage to reach me, took my arm and said slickly, "I'm Stan, you just tell me what you're looking for sweetheart."

Despite the fact that I'm not a big fan of the "sweetheart" phrase, I smiled, "Oh, I'm just looking . . . ." But, I could tell that Stan would not be shut down so easily.

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Jessica Swanson, our official Shoestring Marketing Expert