A few years back, I was one of the very first people to begin using Twitter as a marketing tool.
I was generating dozens upon dozens of quality leads every day, so you can imagine how thrilled I was with this brand new marketing platform.
Against by better judgment, I l spent hours a day on Twitter; I was busy as a bee connecting, following, unfollowing and Tweeting. I was addicted to this newfangled little marketing platform. (OK, it's probably safe to say that I was a bonafide Twitteraholic.)
As the months flew by, I had gathered a significant following of over 36,000 small business owners.
Ah, life was good!
But, in an instant, disaster struck.
In the middle of the night, my account was hacked and the hacker sent out hundreds of spammy and inappropriate Tweets to my followers. Of course, they complained.
The next morning, I logged in to get my daily "Twitter fix" and my account was gone.
I was driving my kids to school today and noticed a very large sign in the window of our local music store.
Free Guitars . . . inquire within
Even though I don't play the guitar, I took notice.
Is this store just handing out free guitars to anyone who walks through their door? Of course not. They're utilizing a very powerful marketing strategy that will ultimately bring them more prospects, customers and sales.
And, it couldn't be more simple.
Here's the brilliant strategy:
If you sign up for 12 guitar lessons, you will receive a free guitar for the duration of the lessons. Once you've taken lessons for 2 years, the guitar is yours to keep.
Several years ago, the press release was a tool reserved for big organizations with deep pockets that had "big news" to share with the media. Not only did press releases cost a good deal of money, but they only made it into the hands of select journalists, editors and producers.
However, times are changing. The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget.
Today's press releases are incredibly affordable, are accessible by both the media and your prospects, and can be written and submitted whenever you have news to share with your public.
Most people have heard of public relations, however, they're not entirely sure what it entails. In fact, ask twenty different small business owners to give you the definition of public relations and you'll receive twenty different answers.
Here is my definition of public relations: public relations is the process of building awareness, visibility and positive interactions with your prospective clients and customers through a variety of communication channels and tools.
Unfortunately, many small business owners believe in the motto, "it takes money to make money" in the world of small business. The good news is that nothing could be further from the truth.
There are twenty-one shoestring marketing secrets that will provide you with the right frame of mind so that you can begin the process of building a thriving small business without spending a dime on marketing.
What every small business needs to know is that Shoestring Marketing is:
1. Low-cost. In today's internet and social media age, there are now more low-cost marketing options than ever before.