Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Advertising on a Budget -- Using Print to Drive Traffic Online (Part 1)

I decided to try something a little different and illustrate the marketing challenges of a small business. I'm using one of my clients, PrescottWeddings.com.

PWC is an online resource guide for couples planning their weddings. Along with a ton of information for brides and grooms, the site includes a resource guide where local businesses can advertise their products and services.

Read Michele's entire article Advertising on a Budget -- Using Print to Drive Traffic Online (Part 1)

Michele PW, our official Advertising/Marketing Online Expert

Contextual Advertising

Now you can reach the exact people you want to reach with your message! People have been emailing, asking me to place their ads on specific articles on IdeaMarketers.

In response, I've done a little programming and now you can place your contextual ad directly on articles that relate to your subject matter.

This is a great way to reach the exact people who are interested in your subject at an affordable rate, AND build link popularity.

Each category in our system that has enough articles in it to warrant an ad being placed on it, will give you that option. Just go to our category directory, click on the category of your choice, then click on one of the articles in that category. Look to the right of the article and if you see the bulls eye, then you know this category is available and you can place your ad on it.

Pricing for categories is based upon the number of articles in them. The approximate number of articles in the category will be listed.

Press Release Distribution Service

Get Your Message to the Media with IdeaMarketers' Press Release Creation and Distribution Service

The key to marketing is a well-crafted message delivered consistently to the right people. That's why we've developed a monthly Press Release Creation and Distribution service that keeps you in front of the media via both online and fax methods each and every month!

• 15-minute phone consultation each month with one of our publicists to help you decide on a newsworthy angle for your release.
• 1 professional one-page Press Release crafted for you each month.
• Satisfaction guaranteed. We do not distribute your press release until you give your approval.  
• Fax Distribution of your release to 50 targeted national media outlets in the US.
• SEO optimization of your press release
• Front page positioning for your press release on IdeaMarketers for 1 month.
• Distribution through IdeaMarketers RSS Press Release Feed.

Details are found on our press release distribution service.

Business success strategies -- Get Beyond The Lies to Recovery

Michele PW, Our official Advertising/Marketing Online Expert says:

As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I'm first to tell you the road to recovery isn't easy. It's fraught with obstacles and U-turns just waiting to send you right back to where you started.

But I'm also here to tell you that it DOES get easier. And the rewards of staying on the path are well worth it.

Read Michele's entire article Business success strategies -- Get Beyond The Lies to Recovery

Free Headline Analysis Tool

Here's a nifty headline analysis tool that determines how emotionally attractive your headlines are. Just type your headline in and it grades its emotional marketing value (EMV) and tells you whether it appeals to people on an empathetic, intellectual or spiritual level.  I used it to tweak a sales page headline and am also using it for email subject headlines. Am curious to see how it effects email open rates.

Take it for a free test drive here.

Money Talks: How To Build Your Business By Speaking.

Mark Satterfield, Our official Marketing Planning and Implementation Expert says:

"I started off speaking because I had always heard that it was a good way to build your reputation. In the beginning I would speak to anyone who would invite me. In a way that was good, because it gave me the chance to hone my speaking skills, which weren't that great in the beginning. Toastmasters and a personal coach help me gain the confidence I needed.

Read Mark's entire article Money Talks: How To Build Your Business By Speaking.

Guerrilla Marketing for Dummies

I had the opportunity to interview Jonathan Margolis and Patrick Garrigan who co-wrote Guerrilla Marketing for Dummies for the CreateAWOW Podcast.

If you're looking for some great ways to stand out from the crowd and get your business noticed, you'll enjoy this fun interview with two very innovative marketers. I'm sure you'll enjoy it as much as I did.

To listen, go to http://www.createawow.com/podcast.php

Internet Marketing Blogs that Beg to Be Bookmarked

A special thanks to SiteProNews for including us in their list of Internet Marketing Blogs that Beg to Be Bookmarked! What an honor to be featured alongside the likes of Matt Cutts, Yahoo Publisher Network, Google Adsense and Willie Crawford! Also a special thanks to our resident IdeaMarketers experts who bring us so much valuable and informative content to feature. They are simply the best! And of course, my hubby Greg who does the grunt work.

Isn't that the way it is, one person gets all the glory while it's the people around her who make it all possible. Ok, I'll stop gushing. You'd think I'd won an academy award! :)  I feel like Sally Fields, "They like me, they really like me!" LOL

7 Questions to Ask Before You Advertise

Michele PW, Our official Advertising/Marketing Online Expert says:

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it's not quite as effective as it once was.

Read Michele's entire article 7 Questions to Ask Before You Advertise

Three Ways to Put Fresh Spins On Old Marketing Concepts

Michele PW, Our official Advertising/Marketing Online Expert says:

Are you struggling to find a new twist for old advertising or marketing campaigns?

If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming.

Read Michele's entire article Three Ways to Put Fresh Spins On Old Marketing Concepts