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    August 21, 2008

    6 Steps to Getting Exactly the Success You Deserve

    Helen Graves, Our official List Building & Product/Program Launch Expert says:

    Success in business and in life doesn't happen because you're a good person, or because you tried "really hard," or even because you deserve it. And it rarely happens by accident.

    Read Helen's entire article 6 Steps to Getting Exactly the Success You Deserve

    August 11, 2008

    The Secret to Success: Pick An Action, Any Action

    Helen Graves, Our official List Building &Product/Program Launch Expert says:

    Remember the fable about the tortoise and the hare? Both of them heading for the same goal, but with very different styles. The hare preferred dashing about in fits and starts, certain of his victory, while the tortoise maintained a steady, consistent, one-step-at-a-time pace. And remember who won? The tortoise, of course.

    Read Helen's entire article The Secret to Success: Pick An Action, Any Action

    July 29, 2008

    What Can a Hollyhock Teach You About Marketing?

    Helen Graves, Our official List Building & Product/Program Launch Expert says:

    In the competitive world of nature, flowers must both attract and reward their insect visitors in order to ensure that the flower's pollen is distributed. If a plant is not attractive in some compelling way, a bee is unlikely to notice the flower and make a landing even if there's a reward waiting for her! By the same token, if the reward she finds is of modest appeal, a bee isn't liable to make many repeat visits.

    Read Helen's entire article What Can a Hollyhock Teach You About Marketing?

    July 17, 2008

    When It Comes to Business Growth, You've Got to Eat Your Vegetables

    Helen Graves, Our official List Building & Product/Program Launch Expert says:

    If you're like many service professionals, you've probably experienced the ups-and-downs of growing your business.

    Business growth happens for one major reason -- more clients want more of your services. Attracting clients requires the dreaded "M" word -- marketing. Ah yes, there's the rub. If you want more clients, you have to let them know of your existence in a concerted, consistent way.

    Read Helen's entire article When It Comes to Business Growth, You've Got to Eat Your Vegetables

    July 09, 2008

    Why Steve Urkel and Paris Hilton Make Lousy Role Models for Your Website & Why George Clooney Rules

    Helen Graves, Our official List Building & Product/Program Launch Expert says:

    I'm going to go out on a limb here and speculate that since you've gone to all the trouble and expense of putting up your website (or you're about to), you'd really prefer that it start pulling its own weight --and by that I mean, bringing in business.

    Read Helen's entire article Why Steve Urkel and Paris Hilton Make Lousy Role Models for Your Website & Why George Clooney Rules

    July 01, 2008

    Why People Aren't Hiring You Right Away

    Helen Graves, Our official List Building & Product/Program Launch Expert says:

    Back in the ‘80s Tavares sang a song called, "It Only Takes a Minute, Girl." (I'm dating myself here, but somebody's gotta do it.)

    Accustomed as we are to the speed and convenience of the Web, that seems to be the theme song for the vast majority of entrepreneurs these days when it comes to acquiring new clients.

    Read Helen's entire article Why People Aren't Hiring You Right Away