Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

An eBusiness Case Study: Lead Generation and Sales Conversions

This eBusiness case study reveals how website design and internet marketing converted a poorly performing website for a contractor providing services in a local marketing region, into a website that consistently performed well for lead generation and sales conversions. This case also documents the value of eBusiness website design, copy writing, SEO marketing and email marketing for generating quality leads likely to convert into customers.

This eBusiness case study represents an actual client who requested help for lead generation and sales conversions.

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Ruth Kuttler, our official E-Business Expert

Email Marketing Tips for Maximizing Sales and Referrals Through Opt In Email Marketing

Opt In Email Marketing as a Low Cost and Effective Marketing Strategy

If you're not capturing leads on your website and blogs through an opt in email marketing form, you are leaving most of your profits behind. What most business owners and entrepreneurs don't understand is that sales conversions are rarely immediate. With the right marketing, you are sure to attract some hot prospects who will act right away but most will not be ready. If you do not capture these prospects into a list, their options are limited to adding your page to their favorites. When you do this, the old saying, "out of sight, out of mind," is what generally happens. You have most likely lost that prospect forever. These email marketing tips will help you to get started with an email marketing strategy that is likely to be productive and profitable.

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Ruth Kuttler, our official E-Business Expert

Profitable Automated eBusiness Solutions

Are you holding on to old obsolete ideas that keep you enslaved to working hard long hours to barely get by? Perhaps you are losing your market share to your competition that is developing smart eBusiness solutions and marketing through blogs, social networks, RSS feeds, SEO and PPC. Don't let fear hold you back. You can empower yourself with information and get help from an expert eBusiness consulting company. An appropriate web eBusiness strategy is your ticket to more choices, more money, greater fulfillment and less worry and stress. So let's get started ...

This article is an introduction for entrepreneurs, professionals, small business owners, speakers, authors and coaches who are ready to learn about effective eBusiness solutions, many of which can passively generate a 5-6 figure monthly income.

Read Ruth's entire article Profitable Automated eBusiness Solutions

Ruth Kuttler, our official E-Business Expert

What's in a Brand? Only Your Small Business Success!

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.

This article will help you to learn three reasons for business branding:

1. Why brand your small business?
2. What is brand identity?

3. How to choose a promotion company to help you with your branding.

Read Ruth's entire article What's in a Brand? Only Your Small Business Success!

Ruth Kuttler, our official E-Business Expert

9 Ways To Advertise Your E-Zine and Become Known As An Expert

Now that you've published an e-zine, you will need to get it in front of your target market. These nine effective strategies will help you get the most out of publishing your e-zine. These simple techniques can help you to grow a massive opt-in email list, become known as an expert and explode your sales!

1. Don't miss an opportunity to advertise your e-zine on the back of your business card. Here is the ad that I use: Web PuzzleMaster's "Winning Marketing Secrets" is a FREE semimonthly e-zine for small biz owners who want to double their sales this year. You'll get insider secrets and free resources to help you make money, save time and turn your website into a moneymaking machine, guaranteed! I conclude with my subscription address.

Read Ruth's entire article 9 Ways To Advertise Your E-Zine and Become Known As An Expert

Ruth Kuttler, our official E-Business Expert

10 Common Search Engine Optimization SEO Mistakes and How to Increase SEO Ranking

Search Engine Optimization SEO is a powerful tool for driving motivated prospects and customers to a website or blog. Those searching for specific keyword phrases are serious leads and buyers. They are not casual shoppers that make an impulse buy when they happen to see an ad. Most business owners who invest in professional SEO services or try to do it themselves, do not get a good return on their investment of time and money. This article will explore 10 common SEO marketing mistakes and SEO tips that can significantly improve your traffic and conversions.

Mistake #1: Search engine optimization that fails to optimize with keywords based on research.

Read Ruth's entire article 10 Common Search Engine Optimization SEO Mistakes and How to Increase SEO Ranking

Ruth Kuttler, our official E-Business Expert

Social Media Marketing with Facebook and Twitter

Many businesses are finding online social media marketing to be extremely effective, particularly when they combine these methods with blog marketing, video marketing and RSS feeds that can reach a market in lightening speed through viral marketing methods.

Probably you've heard of Susan Boyle. Almost overnight, she became an international sensation when her video music audition on Britain's Got Talent was heard by millions on YouTube. One video on YouTube changed Susan Boyle's life and it could very well change yours. Of course, you have to have the right message that meets the needs of your market in some unique way.

Read Ruth's entire article Social Media Marketing with Facebook and Twitter

Ruth Kuttler, our official E-Business Expert

Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

If you are a small business owner or entrepreneur, viral video marketing provides you with the most powerful and effective method of connecting with your market. A quality video that establishes your credibility and professionalism is a hot ticket to reaching your market in the best way possible. Most website and blog visitors do not like to read volumes of information. They will scan headlines and sub-headings, look at images and if the overall design and content get their attention, they will eagerly click on a video to get the full scoop. Marketing videos can be one of the most effective viral marketing techniques online.

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Ruth Kuttler, our official E-Business Expert

Three Critical Aspects of Effective Search Engine Optimization (SEO)

The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions. Does your website interrupt and engage the visitor in your message, producing quality leads and loyal customers? This SEO goal is often overlooked, even by SEO professionals who charge pricey fees for search engine optimization services. And let's face it, traffic to a website doesn't mean a heck of a lot if people do not stick around and convert to leads and customers.

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Ruth Kuttler, our official E-Business Expert

Website Landing Pages That Capture and Convert

One of the biggest mistakes that website owners make is the creation of website landing pages that are not designed for a single purpose and confuse the visitor by distracting them with unrelated messages and links. An effective website is one that meets its goals and objectives through landing pages that are clear, relevant and lead the visitor to take action. That action might be lead generation or the purchase of a product. In addition, carefully crafted landing pages can assist with company promotion, branding, visitor education and/or entertainment

Read Ruth's entire article Website Landing Pages That Capture and Convert

Ruth Kuttler, our official E-Business Expert