Why Email Marketing?
What is Email Marketing and how can your business benefit by using it?
The simplest definition of Email Marketing is: a form of direct marketing which utilizes email as a means of communicating with your target market.
Email Marketing should not be confused with sending unsolicited commercial email, spamming, junk lists, lead harvesting and other questionable (often illegal) forms of promotion.
Conducted properly, Email Marketing can help any business reach their target market, build brand recognition, increase customer loyalty, and boost their bottom line.
Read Brian's entire article Can Email Marketing Help Your Business?
Brian Rooney, our official Autoresponders Expert