Brian Rooney, our official Autoresponders Expert
More and more businesses are turning to Email Marketing. In today's economy, it is more important than ever to make sure that any advertising money spent results in good return. Email Marketing has been proven to be tremendously cost-effective and efficient.
Recent figures from the DMA (Direct Marketing Association) indicate that email marketing is now overtaking direct mail in terms of volume.
Regardless of the size of your business, you should consider using email marketing to begin reaching more prospects, attracting more business, and improving customer retention.
Here are a few of the top reasons your business should be using email marketing:
1) The Personal Touch: Email messages can be personalized to include the recipient's name. When someone gets an email addressed directly to them, they are much more likely to open it.
2) The Fast Track: Direct mail campaigns can be very time consuming and quite complicated. Typically, a direct mail campaign can take weeks or months to execute. Then there is the added waiting for delivery via postal mail.
Read Brian's entire article Reasons To Use Email Marketing