Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Brand Yourself, Create a Loyal Following

Over the last dozen years of promoting people online, I've found there are two primary ways to market small businesses.

1) Product centered

2) Personality centered.

Both product and personality marketing are greatly benefited by savvy copywriting and lots of marketing and exposure. But there's one thing that distinguishes them. With product marketing each new product requires the process be repeated nearly from scratch.  On the other hand, if you market the person and build a fan base for that person each new product or service released is of immediate interest to the fan base. It's an easier, more natural sale.

There's no need for the massive product launches, because the person has already built a name and a reputation.

But this only works if the person has created a very clear and focused persona. For example, we all know what we're going to get from Martha Stewart or Dr. Phil. Online, people know they'll get visibility tips from Nancy Marmolejo, branding and naming strategies from Phillip Davis, and old-fashioned romance from Marcia Lynn McClure. 

What does this mean for you? How can you create your own fan base that laps up whatever you come out with next?

Find out in this exclusive free audio between Lisa Rae Preston of InstantNicheEmails.com and myself as we discuss "How to Create a Thriving Fan Base that Gobbles Up Everything You Have to Offer."

SMILE.

Laura West, Our official Attraction Marketing Expert says:

When I was a teenager I was painfully shy. I wasn't very confident (although I did have this inner drive /obsession that I was going to become confident!). Since I was uncomfortable with myself I didn't usually smile very often as that would be taking up space in the world. That would be claiming something for myself - I'm happy! I was always afraid that someone would crush my happiness.

Read Laura's entire article SMILE.