Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Is Your Timing Keeping You From Being Successful In Your Business? Part 1

After being in business for as long as I have, there's one thing that never fails to amaze me -- the capacity entrepreneurs have to sabotage their own success. (Not to mention how creative those ways can be.) While there's about a million ways this manifests itself, here's one way I see popping up over and over again.

And that's timing.

Read Michele's entire article Is Your Timing Keeping You From Being Successful In Your Business? Part 1

Michele PW, our official Advertising/Marketing Online Expert

Twitter - How to Write Tweets That Get Peeps to Take Action

Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time.

So, how do you make money with social networking? A lot depends on the words you use and how you interact with your friends and followers. Today I'm going to focus specifically on Twitter.

Remember, for Twitter you only have 140 characters including spaces for every tweet. That means every character counts, so use them wisely.

Read Michele's entire article Twitter - How to Write Tweets That Get Peeps to Take Action

Michele PW, our official Advertising/Marketing Online Expert

Business - How Vampires Can Help Your Business

I recently finished watching Season 1 of True Blood. While I can see why it's not for everyone, I myself enjoy a good vampire romp, especially when it's populated by such a nice selection of hot-looking actors (who have no issues showing off their equally hot bodies).

Anyway, it got me thinking about all the vampire stories out there. Vampire legends have been around for centuries and in nearly every society. Vampire movies, shows, books, etc. continually pop up on a frequent basis.

So why all the fuss? What is it about vampires that just won't die (pun intended)?

Read Michele's entire article Business - How Vampires Can Help Your Business

Michele PW, our official Advertising/Marketing Online Expert

Need a Great Idea? Feed Your Brain

A lot of great ideas happen when two or more other ideas collide to form something completely new.

Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided -- bam! A chemical reaction. Maybe something new was created. Maybe something exploded. Or maybe it all fizzled out and nothing happened.

Well, a similar reaction is going on inside your brain or muse. Except instead of atoms floating around they're pieces of information or other ideas. As they drift about, they occasionally bump into each other. When that happens, you may get a new, third idea. Or a big explosion. Or absolutely nothing at all.

Read Michele's entire article Need a Great Idea? Feed Your Brain

Michele PW, our official Advertising/Marketing Online Expert

Social Networking Landing Pages -- How to Turn Your Social Networking Friends into Customers

Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos.

Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?

And the answer is, yes it can.

Read Michele's entire article Social Networking Landing Pages -- How to Turn Your Social Networking Friends into Customers

Michele PW, our official Advertising/Marketing Online Expert

Social Networking -- How Your Social Networking Habits Determine Your Business Success or Failure

The first time I heard the saying, "How you do one thing is how you do everything," I didn't get it. (Actually, I think my exact response was: "Yeah, yeah, yeah.")

However, as I continued to work on myself and my business over the years, this statement has finally sunk in. And now I see how it relates to pretty much everything in my life. (After all, the state of your business is just a representative of what's going on in your head at any given moment.)

Read Michele's entire article Social Networking -- How Your Social Networking Habits Determine Your Business Success or Failure

Michele PW, our official Advertising/Marketing Online Expert

3 Reasons Why You Better Know Your Customers...or Else

Which statement sums up how you define your customers?

1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer; I'm not interested in attracting anyone else.

Or

2) If they have a pulse, they're a potential customer.

Okay, in case you were wondering, number 1 is good and number 2 isn't.

Read Michele's entire article 3 Reasons Why You Better Know Your Customers...or Else

Michele PW, our official Advertising/Marketing Online Expert

5 Ways to Add Your Personality to Your Writing

One of the fastest ways to transform your website and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I'm going to focus on in this article is how to do it through words. Remember, the stronger your personality shows in your writing, the more loyal your customers and clients will be, and the more money you'll ultimately make.

Read Michele's entire article 5 Ways to Add Your Personality to Your Writing

Michele PW, our official Advertising/Marketing Online Expert

Business Success Strategies -- Are You on a High or a Low?

At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.

Even more importantly, I learned two important takeaways I wanted to share with you.

Read Michele's entire article Business Success Strategies -- Are You on a High or a Low?

Michele PW, our official Advertising/Marketing Online Expert

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.

Another writer, a friend of mine, got the account and life went on.

Read Michele's entire article How Not to Write a Press Release

Michele PW, our official Advertising/Marketing Online Expert