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Business Success Strategies -- Are You on a High or a Low?

At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.

Even more importantly, I learned two important takeaways I wanted to share with you.

Read Michele's entire article Business Success Strategies -- Are You on a High or a Low?

Michele PW, our official Advertising/Marketing Online Expert

How Not to Write a Press Release

Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.

Another writer, a friend of mine, got the account and life went on.

Read Michele's entire article How Not to Write a Press Release

Michele PW, our official Advertising/Marketing Online Expert

Are You Making These Press Release Mistakes?

You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.

But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.

Read Michele's entire article Are You Making These Press Release Mistakes?

Michele PW, our official Advertising/Marketing Online Expert

Tweets and Peeps -- The Social Networking Vocabulary

Michele PW, Our official Advertising/Marketing Online Expert says:

A good friend of mine who is also a social networking expert contacted me the other day and told me I had to stop saying "twittering" and say "tweeting."

Well, she's right. I was using the wrong term. However, I was actually doing that on purpose.

Before I tell you why, let me give you some background information. Right now, Facebook has 150 million users, Linked In has 34 million and Twitter has 4.4 million.

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5 Ways to Add Your Personality to Your Writing

Michele PW, Our official Advertising/Marketing Online Expert says:

One of the fastest ways to transform your website and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger than you personally, you still want to add your personality. People want to do business with people, not faceless, nameless corporations.) Now, there are a few ways to do this, including branding and graphics, but what I'm going to focus on in this article is how to do it through words. Remember, the stronger your personality shows in your writing, the more loyal your customers and clients will be, and the more money you'll ultimately make.

Read Michele's entire article 5 Ways to Add Your Personality to Your Writing

How Snorkeling Can Help Your Business

Michele PW, Our official Advertising/Marketing Online Expert says:

Recently I visited Hawaii for the first time. There were a lot of "firsts" on that trip, including snorkeling. Some friends and I were in an absolutely beautiful cove where the water was completely clear and there were what seemed like thousands of fish and colorful coral. We had to kayak out there (another first) and passed a pod of dolphins.

The thing is, I hadn't really thought too much about snorkeling one way or another because I'm a pretty strong swimmer, until I was actually standing on some wet rocks, with my fins on, trying to maneuver in the water without stepping on sea urchins or coral.

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Are You Working Yourself Out of Your Business?

Michele PW, Our official Advertising/Marketing Online Expert says:

I admit it.

I'm a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome.

I know I'll never be cured. But I can at least work on controlling it.

I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same condition.

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Setting Goals -- Your Ticket to Success

Michele PW, Our official Advertising/Marketing Online Expert says:

You know that old saying -- if you don't know where you're going, any path will get you there. That's what happens if you don't take the time to figure out what your goals are and WRITE them down. There's power in writing things down. Trust me, I'm a writer. I KNOW.

Figuring out your goals is probably one of the most important and one of the most overlooked steps for creative professionals starting their business.

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What Dead Fish Have To Do With Your Business

Michele PW, Our official Advertising/Marketing Online Expert says:

While on a recent trip, I got a call from my pet sitter. Apparently we had a bit of a tragedy in my salt water aquarium.

All my fish died. Actually nearly everything in the tank died.

It all started with the death of one of my sea urchins. While sad as that was, what made it a tragedy was that sometimes sea urchins release a toxin when they die.

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How to Use Community Relations to Grow Your Business

Michele PW, Our official Advertising/Marketing Online Expert says:

Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community.

Read Michele's entire article How to Use Community Relations to Grow Your Business