Brian Rooney, our official Autoresponders Expert
When done correctly, email marketing can be an extremely powerful and cost effective marketing method. No other medium allows such easy, inexpensive, and measurable access to help your business build value and credibility.
You should also realize that when email marketing is done incorrectly, it quickly becomes one of the most destructive things that can happen to your business. Irresponsible email marketing will quickly erode your brand equity, alienate customers, and virtually guarantee that your prospects never buy from you.
This guide is designed to give you some insights on how you can use best practices to allow your business to make the most of your email marketing campaigns, maximize your return on investment, and truly profit from permission-based email marketing with TrafficWave.net.
It is my goal and sincere desire that you and your business effectively implement and benefit from this guide to effective email marketing best practices.
Top Ten Tips For Email Marketing Success:
1) Only send emails to people and businesses who have requested to receive them. Otherwise, you are spamming (sending unsolicited commercial email) which will undoubtedly get your emails blacklisted, blocked, and trashed.
2) Only send content that is relevant to what the receiver has requested. When someone requests information from you, they are placing their trust in you that they will receive relevant information. Violating that trust can quickly cause your prospects to unsubscribe.
3) Be consistent with your sending schedule, whether daily, weekly, bi-weekly. As your subscribers become familiar
Read Brian's entire article Top Ten Email Marketing Tips