Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

"The Profit Is In The List" - Strategies for List Building

Brian Rooney, our official Autoresponders Expert

If you've spent any time studying online marketing, chances are pretty good that you've come across a version of this phrase:

"The Profit Is In The List".

I wholeheartedly believe this. So do many prominent online marketers.
Want to know the secret behind Robert Allen's "Make $24,000 in 24 Hours" program? It's the list! He sends an offer to his lists and the money starts coming in.

Go to virtually ANY online marketing seminar and I will guarantee you that a good portion of that seminar is going to be aimed at telling you to build and manage your own lists.

Look at your own email inbox. My bet is that you are subscribed to many lists. I know I sure am.
The folks that own those lists know that their profits are tied directly to how well they do two things:
Build their subscriber lists. Manage their subscriber lists.

Read Brian's entire article List Building Strategies For Fun and Profit

Internet Marketing Tips From the Expert Assisting You Even if It's Not Your Cup of Tea

Michele PW, our official Marketing Online Expert

On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream often comes crashing down -- it's not nearly as easy as it first looks. So, she does her research. She starts learning everything she can about Internet Marketing. But it's still not as simple as what the "gurus" say. Maybe the business owner is still stuck at her current revenue goals and she knows she could be making more. Maybe she feels uncomfortable or "icky" around her marketing. Maybe she agonizes over every negative email and feedback she gets. And maybe she feels like there must be a better way. Here are 3 tips to use to get more success through Internet Marketing:

1. Pull up those big girl panties and get some business training. People start businesses for all sorts of reasons that have really nothing to do with owning their own business. They want freedom, to provide for their families, to not have a boss, to get their message out into the world, to make a difference. None of those reasons started with the words, "I love business." So it only stands to reason they have little to no training or experience in business. If that's the case, it's unlikely that business will come naturally. Learning to run a business is like learning to do any skill. Learn to run an effective, profitable business, and put Internet Marketing in its proper place, which is . . .

Read Michele's entire article 3 Tips to Internet Marketing Even if It's Not Your Cup of Tea

Convert Stress into Customers through Professional Web Design and Development

Ruth Kettler, our official eBusiness web development and marketing strategies for online success Expert

Turn Stress into Leads and Customers through Professional Web Design and Development

Television ads depict the ease with which all businesses could be online earning big bucks. All you need is an instant website where you pick a theme, add your logo, a little bit of page content and you're all set to begin making money online. These ads are misleading and fail to explain the entire picture. Producing a highly effective web presence is much more than a professional website theme and a handful of content pages.

Your Business Goals Must Match your Web Design and Development

An effectual web presence that's created to appeal to targeted visitors, convert them into leads and consumers and facilitate viral sharing is one important part of a proven marketing plan. One size doesn't fit all in web design and development and each type of business has to be matched to your business model and goals. Projects for eCommerce, business branding, lead generation, affiliate marketing, directories or online memberships will each require a unique type of design and development.

Read Ruth's entire article Turn Stress into Leads and Customers through Professional Web Design and Development

Small Business Marketing Disaster Recovery

Jessica Swanson, our official Shoestring Marketing Expert

A few years back, I was one of the very first people to begin using Twitter as a marketing tool.

I was generating dozens upon dozens of quality leads every day, so you can imagine how thrilled I was with this brand new marketing platform.

Against by better judgment, I l spent hours a day on Twitter; I was busy as a bee connecting, following, unfollowing and Tweeting. I was addicted to this newfangled little marketing platform. (OK, it's probably safe to say that I was a bonafide Twitteraholic.)

As the months flew by, I had gathered a significant following of over 36,000 small business owners.

Ah, life was good!

But, in an instant, disaster struck.

In the middle of the night, my account was hacked and the hacker sent out hundreds of spammy and inappropriate Tweets to my followers. Of course, they complained.

The next morning, I logged in to get my daily "Twitter fix" and my account was gone.

Twitter had shut me down.

Read Jessica's entire article How to Recover From a Small Business Marketing Disaster

Top Ten Tips For Email Marketing

Brian Rooney, our official Autoresponders Expert

When done correctly, email marketing can be an extremely powerful and cost effective marketing method. No other medium allows such easy, inexpensive, and measurable access to help your business build value and credibility.

You should also realize that when email marketing is done incorrectly, it quickly becomes one of the most destructive things that can happen to your business. Irresponsible email marketing will quickly erode your brand equity, alienate customers, and virtually guarantee that your prospects never buy from you.

This guide is designed to give you some insights on how you can use best practices to allow your business to make the most of your email marketing campaigns, maximize your return on investment, and truly profit from permission-based email marketing with TrafficWave.net.

It is my goal and sincere desire that you and your business effectively implement and benefit from this guide to effective email marketing best practices.

Top Ten Tips For Email Marketing Success:

1) Only send emails to people and businesses who have requested to receive them. Otherwise, you are spamming (sending unsolicited commercial email) which will undoubtedly get your emails blacklisted, blocked, and trashed.

2) Only send content that is relevant to what the receiver has requested. When someone requests information from you, they are placing their trust in you that they will receive relevant information. Violating that trust can quickly cause your prospects to unsubscribe.

3) Be consistent with your sending schedule, whether daily, weekly, bi-weekly. As your subscribers become familiar 

Read Brian's entire article Top Ten Email Marketing Tips

How to Tell Why Your Web Site Isn't Selling?

Michele PW, our official Marketing Online Expert, gives tips for identifying the problem with your web site - why isn't it selling? From the Women's Business Empowerment Summit (part 4)

 

Watch more of Michele's videos

Surpass Online Competitions and Enjoy Success with Powerful WordPress CMS

Ruth Kuttler, our official eBusiness web development and marketing strategies for online success Expert

Knowledgeable business owners and entrepreneurs are realizing the benefits of WordPress CMS for all types of website development. When it first was developed, WordPress CMS was used exclusively for personal and business blogging. Today it is one of the most powerful platforms for websites, blogs, landing pages, sales pages, and eCommerce websites. Combination WordPress websites and blog are far superior and easier to manage than maintaining two separate sites. Once you customize Wordpress with a few plugins and web conversion modules, you can use your WordPress CMS to gain access to your market, and convert them into leads and consumers who share your message in Facebook, Twitter, YouTube and through email marketing.

WordPress CMS Software Out Performs Most Other Content Management Systems

There are many CMS software options out there, but WordPress CMS features some definite advantages when it comes to flexibility and ease of use for almost any type of business. Incorporated in each installation are these crucial features and functions:

*    A media center supports unlimited pictures and optimizes files as large as 60MB. Furthermore, it accommodates video and audio files based on your server settings.

*    Create custom menus for the top, footer and sidebar areas of your site. WordPress CMS also supports several levels of navigation that automatically display as a flyout menu from the top navigation. You can edit the name of any menu item and even call it something different in a custom menu for the sidebar.

Read Ruth's entire article Surpass your Competition and Experience Success with Powerful WordPress CMS

Get Results from Your Emails!

Jessica Swanson, our official Shoestring Marketing Expert

I remember the good ol' days of email marketing.

I would send out an email and 75 percent of my prospects would open it. (Can you imagine?)

Then, along came the spammers, the CAN-SPAM laws, the smartphones and the competition. And suddenly, email marketing was a whole different animal.

In today's noisy and cutthroat email environment, research suggests that only about 11.4 percent of our emails are even opened. (Ouch!)

But, let's not throw out the baby with the bath water. Email is still a powerful and low-cost ways to effectively communicate with your prospects.

Here are 10 steps to writing emails that get results:

1. Decide on ONE call to action.

Read Jessica's entire article 10 Steps to Creating Emails That Get Results

Bands and Musicians Start Email Marketing!

Brian Rooney, our official Autoresponders Expert

Are you a singer or band looking to build your fan base? Have you tried email marketing?

Email marketing for bands and musicians is a great way to keep in touch with your fan base, build your fan base, and communicate with your fan base. And when it comes to success in the entertainment industry, building and keeping your fan base is everything!

The good news is that it doesn't have to cost you an arm and a leg for expensive promotional campaigns. In fact, email marketing has an outstanding delivery and response rate and can cost pennies on the dollar when compared to traditional direct marketing.

Once your list is started, you can announce bookings, cd release parties, new merchandise, and special events with the click of your mouse button.

Read Brian's entire article Email Marketing for Bands and Musicians

Maximize Your Ideas for Business with Custom WordPress Themes for Websites, Blogs & eCommerce Website Design

Ruth Kuttler, our official eBusiness Web Development and Marketing Strategies for Online Success Expert

If you are feeling lost and bewildered about how to best compete on the internet with scores of competitive websites, this article will help you to understand exactly how a custom WordPress website created from a responsive WordPress theme could be your best answer. 

We will assume you have an understanding of the countless benefits of custom WordPress for your website, blog, sales landing page or eCommerce website design: affordable, quick to develop, easy integration of plugins and web conversion modules for enhanced functionality, enormous WordPress theme selections, and convenient and easy access to your market via search engine marketing.

A popular and growing trend is for more men and women to gain access to the internet through mobile devices such as smart phones and tablets. These consumers will swiftly search, find, bookmark and purchase from mobile friendly websites on their smart phone and post their experiences on social networking sites. But they'll skip over your site when your eCommerce website design doesn't permit them to effortlessly view content from their phone. Websites without mobile friendly designs are being missed by this expanding and unique market of mobile device buyers. The good news is that most of your rivals haven't figured it out either. This leaves you with a clear advantage if you know what to do to and act swiftly to capture this market.

Read Ruth's entire article Maximize your Advantage with Custom WordPress Themes for Websites, Blogs & eCommerce Website Design