Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

7 Quick and Easy Press Release Tips

Writing press releases to highlight your small business accomplishments can be a phenomenal way to gain extra exposure and visibility.

However, most small business owners don't understand how to write a press release that will bring them results.

Before you take the time to write your press release, make sure to implement these seven quick and easy tips to ensure that your press release is a success:

1) Limit your press release headline to under 80 characters in length (including spaces). In addition, avoid using ALL CAPS. (You don't want to shout at your readers.) 

Read Jessica's entire article 7 Quick and Easy Press Release Tips

Jessica Swanson, our official Shoestring Marketing Expert

How You Can Generate MLM Leads With AutoResponders

The most common question I am asked by Network Marketers is: "How Do I Find People To Talk To About My Business?"

The traditional method of making a list of friends and family members usually doesn't work out very well. And even when it does, the list gets blown through pretty quickly.

And anyone with any experience with this method can usually tell you that nobody is quicker to pour water on the fires of enthusiasm than "friends and family".

So what is a new network marketer to do?

Read Brian's entire article How You Can Generate MLM Leads With AutoResponders

Brian Rooney, our official Autoresponders Expert

What Information Products Can Do For Your Business

After spending the past few issues talking about mistakes entrepreneurs make creating and selling information products, I thought maybe it was time to talk about why you want to bother with this whole mess to begin with.

Well, let me give you 5 reasons why you want to add information products to your business:

1. An additional income stream. If you're just making money selling your services, adding information products gives you a passive or leveraged income stream. It also can help stabilize your cash flow. If you've been in business for a few years, you notice there's an ebb and flow to sales -- offering a variety of packages, products, services, etc. helps minimize those cash flow "ebbs."

Read Michele's entire article What Information Products Can Do For Your Business

Michele PW, our official Advertising/Marketing Online Expert

Email Marketing -- Give Your Subscribers an 'Above and Beyond' Experience

The first year I taught third grade, a little girl with the most angelic face raises her hand during class and innocently says, "You know, I was scared to have you as a teacher. Everybody told me you were so mean. But you're nice."

Ouch. Crush my first-year-teacher heart.

But, here's the irony. I'd never taught before. Who were all these kids who had said I was such a meanie? The principal barely knew my name, I was that new.

Ah, image is everything. Whether we like it or not. Folks are more likely to stay away and never give us the first chance to prove ourselves if they have heard a negative comment about our business. Even if we just got into town and have our sign up for all of two full minutes.

Read Lisa's entire article Email Marketing -- Give Your Subscribers an 'Above and Beyond' Experience

Lisa Preston, our official Email Marketing Expert

What To Tweet About -- 5 Tips For The Small Business Owner

There are countless topics within your industry to Tweet about. However, there are a few guidelines to keep in mind. First and foremost, don't forget that your Tweets can never be deleted; they exist in the Twitter universe forever and ever. So, don't Tweet anything that you wouldn't want your sweet, little-old grandma to read!

In addition, if you want to become a bonafide Twitter rockstar, then each of your Tweets should contain ONE of the following FIVE elements:

1) Educational. It's vital that some of your Tweets offer educational value to your followers. This can be a tip, link to a blog post, or a new strategy that you want to share. As you begin Tweeting educational Tweets to your followers, it won't take long before you are viewed as an expert in your particular industry.

Read Jessica's entire article What To Tweet About -- 5 Tips For The Small Business Owner

Jessica Swanson, our official Shoestring Marketing Expert

Boost Profits With Email Marketing AutoResponders

Many small businesses today are looking to implement email marketing strategies for its high impact, low cost of implementation, and ability to connect with customers quickly and efficiently.

Email Marketing is rapidly becoming known as the most affordable and effective option to connect with both customers and prospects in a meaningful way.

The variety of email marketing services ranges from a completely outsourced solution to a do-it-yourself strategy using either in-house or hosted solutions.

The option selected will depend on the needs and budget of the company that is considering adopting email marketing strategies.

Read Brian's entire article Boost Profits With Email Marketing AutoResponders

Brian Rooney, our official Autoresponders Expert

Business Success -- When It's Okay to Quit

The other day when I was running/walking a 10K race, my knee started hurting. It had been troubling me off and on for about a month but I thought I had it under control.

My initial reaction was to grit my teeth and walk through the pain. That's what I normally do, and it's what I do when I walk marathons.

But then I reconsidered. I had just passed the 4K marker when it really started hurting so I had more than half the race ahead of me. And then I started thinking, why am I doing this?

Clearly I had an issue with my knee. And I could force the issue and hurt it worse. Or I could quit and work on healing it.

I opted to quit and live to walk another day (sooner rather than later).

Read Michele's entire article Business Success -- When It's Okay to Quit

Michele PW, our official Advertising/Marketing Online Expert

Why Viral Marketing Websites are Key to Your Online Marketing Success

If you could exponentially grow your market share as your targeted website visitors pass along your information to their contacts through Facebook, Twitter, Linkedin and even to their email lists, can you imagine the impact that would have on your business growth and profitability? Yet too many business owners and entrepreneurs are not taking advantage of powerful social media marketing and viral marketing strategies. The reason in most cases is that they don’t know how but even more important, they don’t have access to a viral marketing website solution that integrates viral web marketing tools and strategies.

My name is Ruth Kuttler and I am an experienced web developer, marketing professional and eBusiness expert. For over a decade that I have been in this business, I have watched business owners and entrepreneurs struggle to use the Internet effectively. With all the recent changes and trends that make it so much easier to market online in a cost effective manner, I realized that the three biggest problems for online marketers are time consuming web development, poor quality websites and costly website solutions that limit access to effective website products.  Let’s explore these problems in a bit more detail:

Read Ruth's entire article Why Viral Marketing Websites are Key to Your Online Marketing Success

Ruth Kuttler, our official eBusiness Expert