A radical change has occurred in the world of marketing. Just five years ago, before the onset of the internet and social media, most marketing entailed "interrupting the consumer." TV commercials are a perfect example of interruptive marketing. As you watch your favorite Thursday night program, suddenly a commercial breaks onto the scene and interrupts you. Obviously, consumers are beginning to rebel against interruptive advertising, because, let's face it, no one likes to be rudely interrupted.
According to Kirby and Marsden (authors of Connected Marketing), 90 percent of people who can skip TV ads, do skip TV ads. In addition, 65 percent of people believe that they are constantly bombarded with too much advertising. So, as a marketer, the first question that you must ask yourself is, "How effective is interruptive advertising?" The answer should be blatantly obvious!
Read Jessica's entire article Marketing 101: Stop Interrupting and Start Interacting!
Jessica Swanson, our official Shoestring Marketing Expert
I think that interruptive marketing is effective when it gets attention from the right audience.
Posted by: stacyfaye | October 30, 2009 at 01:51 AM