Email Marketing Open Rates: Are They Reliable?

Are you tracking the open rates for your email marketing campaigns?

You should be.

But before you get started, there are a few things to keep in mind:

Open rates are not the final word in email marketing. All open rates really tell you is that those readers have images turned on so the tracking imaged was loaded.

Any readers that don't have images turned on but still read your message won't be counted in your open rate tracking. But they did read your message and that is what you're after.

Read Brian's entire article Email Marketing Open Rates: Are They Reliable?

Brian Rooney, our official Autoresponders Expert