One of the biggest mistakes that website owners make is the creation of website landing pages that are not designed for a single purpose and confuse the visitor by distracting them with unrelated messages and links. An effective website is one that meets its goals and objectives through landing pages that are clear, relevant and lead the visitor to take action. That action might be lead generation or the purchase of a product. In addition, carefully crafted landing pages can assist with company promotion, branding, visitor education and/or entertainment
Read Ruth's entire article Website Landing Pages That Capture and Convert
Ruth Kuttler, our official E-Business Expert
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