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Brian Rooney, Our official Autoresponders Expert says:
Email Marketing During a Weak Economy
Regardless of how you may feel about the financial news these days, many businesses are tightening up their budget these days.
My personal feeling on the economy goes something like this:
"Yes. I've heard there is a recession coming. I'm just not choosing to participate."
Read Brian's entire article Email Marketing During A Weak Economy
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Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
Posted by: Rolv Heggenhougen | December 03, 2008 at 08:13 AM
We're starting to introduce local businesses to the power and cost savings of Email Marketing. The results are outstanding! It just makes sense to build your own in-house lists of prospects and market to them over and over again.
Brian Rooney
TrafficWave.net LLC
Posted by: Brian Rooney | December 03, 2008 at 01:39 PM