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Michele PW, Our official Advertising/Marketing Online Expert says:
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
How did we do that? We "thought small."
Read Michele's entire article Advertising on a Budget — Part 2: Thinking Small
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