Ruth Kuttler, Our official Web Design Expert says:
The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions.
Read Ruth's entire article Three Critical Aspects of Effective Search Engine Optimization (SEO)