Ruth Kuttler, Our official Web Design Expert says:
Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.
Read Ruth's entire article What's in a Brand? Only Your Small Business Success!