Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

Need a Great Idea? Feed Your Brain

A lot of great ideas happen when two or more other ideas collide to form something completely new.

Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided -- bam! A chemical reaction. Maybe something new was created. Maybe something exploded. Or maybe it all fizzled out and nothing happened.

Well, a similar reaction is going on inside your brain or muse. Except instead of atoms floating around they're pieces of information or other ideas. As they drift about, they occasionally bump into each other. When that happens, you may get a new, third idea. Or a big explosion. Or absolutely nothing at all.

Read Michele's entire article Need a Great Idea? Feed Your Brain

Michele PW, our official Advertising/Marketing Online Expert

Are You a Small Business Teacher or a Small Business Preacher?

When you think about it, there's a lot in common between teachers and preachers.

Teachers dispense information to their class; preachers impart their own belief system on their congregation.

Students look to their teacher for knowledge; the congregation looks to their preacher for answers.

Teachers share their knowledge; preachers share their convictions.

Read Jessica's entire article Are You a Small Business Teacher or a Small Business Preacher?

Jessica Swanson, our official Shoestring Marketing Expert

How I Make Online Sales in MINUTES

And for folks that are new to Internet Marketing, you may be wondering how much of that is hype and how much of that is reality.

I wanted to give you an example of something I just did TODAY that demonstrates the power of AutoResponders, the importance of list building, and how you can use Email Marketing to help your own business.

Today, I decided that I wanted to run a promotion to my subscriber list to see if I could bring on some new clients. I've built a list of a little more than 6,300 subscribers and this list is interested in learning how AutoResponders can help them boost sales.

Read Brian's entire article How I Make Online Sales in MINUTES

Brian Rooney, our official Autoresponders Expert

5 Mistakes Biz Owners Make with Their Marketing

Wondering why your marketing isn't working all that well? Never fear, help is here.

Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I'll talk about the top 5 marketing mistakes business owners make.

    Too broad a target market (who you're selling your product or service to). If I ask you who your customer is and you answer "anyone with a pulse," then I'm talking to you.

    Even if your product or service CAN help just about anyone on the planet, not everyone is going to buy it. They don't have the money or the interest or whatever. And when you try and target everyone, you really end up targeting no one.

Read Michele's entire article 5 Mistakes Biz Owners Make with Their Marketing

Michele PW, our official Advertising/Marketing Online Expert

15 Press Release Topics For the Small Business Owner

Several years ago, the press release was a tool reserved for big organizations with deep pockets that had "big news" to share with the media. Not only did press releases cost a good deal of money, but they only made it into the hands of select journalists, editors and producers.

However, times are changing. The press release of yesterday has died a sudden death and in its place is the new press release that caters to the small business owner on a shoestring marketing budget.

Today's press releases are incredibly affordable, are accessible by both the media and your prospects, and can be written and submitted whenever you have news to share with your public.

Read Jessica's entire article 15 Press Release Topics For the Small Business Owner

Jessica Swanson, our official Shoestring Marketing Expert

3 Simple Steps to Taking a Quantum Leap in Your Biz

If you want to grow your business, there are two ways you can go about it.

Slow and fast.

Most people end up growing their business slowly. Now there's nothing wrong with slow. It's not easy to grow your business period, so even growing your business slowly is better than what a lot of entrepreneurs do.

So let's talk about fast. Another way to view growing your business quickly is by taking a quantum leap, which basically means you leap frog ahead versus taking your growth one step at a time.

Read Michele's entire article 3 Simple Steps to Taking a Quantum Leap in Your Biz

Michele PW, our official Advertising/Marketing Online Expert

Should Your Business Be Using AutoResponders?

Even though AutoResponders have been around for several years, many businesses still don't understand what they are or how they can be put to use as part of their overall marketing strategy.

Mention "email marketing" to the average business owner and they usually think of some of the more unscrupulous activities involving spam messages, bulk mailers, etc...

The good news is that responsible email marketing is not only possible but actually very productive and quite cost effective.

Read Brian's entire article Should Your Business Be Using AutoResponders?

Brian Rooney, our official Autoresponders Expert

6 Reasons Your Small Business Needs a Public Relations Campaign

Most people have heard of public relations, however, they're not entirely sure what it entails. In fact, ask twenty different small business owners to give you the definition of public relations and you'll receive twenty different answers.

Here is my definition of public relations: public relations is the process of building awareness, visibility and positive interactions with your prospective clients and customers through a variety of communication channels and tools.

Read Jessica's entire article 6 Reasons Your Small Business Needs a Public Relations Campaign

Jessica Swanson, our official Shoestring Marketing Expert

3 Reasons Why You Aren't Making Money from Multiple Streams of Income

Imagine -- money flowing into your business from all sorts of places. That's what it's like to have multiple streams of income. Your business isn't dependent on one stream of income, but instead you can make money from a variety of places.

Is that what your business actually looks like? Or are your streams limited to one or two?

Especially for you service providers out there, I know it can feel a little daunting to think about creating other streams of income. But the reality is, if you don't do it you're really going to be limiting your growth.

Read Michele's entire article 3 Reasons Why You Aren't Making Money from Multiple Streams of Income

Michele PW, our official Advertising/Marketing Online Expert

 

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