Article Marketing & Online Marketing Strategies from IdeaMarketers - Where Your Ideas Shine

7 Headlines That Produce Powerful Results!

Successful copywriters understand that all ad-copy, whether it be your landing page, email letter or sales letter, start with a compelling headline.

The headline is vital to your success. Its job is to grab your reader's attention and keep them reading! However, you only have about three seconds to accomplish this task. If your headline isn't exciting, intriguing and interesting, your reader will stop reading.

However, there is a formula that you can follow to produce more effective headlines. Here are seven types of headlines that have proven to work over and over again.

Read Jessica's entire article 7 Headlines That Produce Powerful Results!

Jessica Swanson, our official Shoestring Marketing Expert

Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

If you are a small business owner or entrepreneur, viral video marketing provides you with the most powerful and effective method of connecting with your market. A quality video that establishes your credibility and professionalism is a hot ticket to reaching your market in the best way possible. Most website and blog visitors do not like to read volumes of information. They will scan headlines and sub-headings, look at images and if the overall design and content get their attention, they will eagerly click on a video to get the full scoop. Marketing videos can be one of the most effective viral marketing techniques online.

Read Ruth's entire article Capturing Your Market Through Viral Video Marketing and Other Viral Marketing Techniques

Ruth Kuttler, our official E-Business Expert

Stressful Relationships

Ah, relationships. Can't live without ‘em. They add color, variety, and new dimension to life. Sometimes, though, relationships - even with those we value most - send us swirling into emotions that can be difficult to control. End result -- major stress.

You've heard it said before, that communication is the key to maintaining positive, healthy relationships. Indeed, the right kind of communication can alleviate and stop stress before it even starts. So what's the key to this magical, effective communication?

Read Lisa's entire article Stressful Relationships

Lisa Preston, Our official Email Marketing Expert

Affiliate Marketers, Are You Getting Ripped Off?

Affiliate marketing has been very good to me, and I think it's a brilliant concept. The merchant doesn't have to pay a penny until his affiliate makes a sale, and the affiliate doesn't have to invest heavily in creating his own products. However, many affiliates are getting ripped off, BIG TIME, and don't even realize it.

Some shams are glaringly obvious. One being a BIG link right in the middle of a sales page inviting potential customers to join the affiliate program. The affiliate spends lots of time and money driving potential customers to a site. Then, the merchant interrupts the sales process and invites the customer to NOT make a purchase, but to sign up as an affiliate instead. Many prospective customers do sign up, then buy through their own affiliate links for an instant discount!

Read Willie's entire article Affiliate Marketers, Are You Getting Ripped Off?

Willie Crawford, our official Joint Ventures Expert

Email Marketing Open Rates: Are They Reliable?

Are you tracking the open rates for your email marketing campaigns?

You should be.

But before you get started, there are a few things to keep in mind:

Open rates are not the final word in email marketing. All open rates really tell you is that those readers have images turned on so the tracking imaged was loaded.

Any readers that don't have images turned on but still read your message won't be counted in your open rate tracking. But they did read your message and that is what you're after.

Read Brian's entire article Email Marketing Open Rates: Are They Reliable?

Brian Rooney, our official Autoresponders Expert

Beginning Affiliate Marketing

Affiliate marketing programs are a great way to earn money online and a great introduction to e-commerce. You leverage products and services from others to make a profit.

"Affiliate marketing programs are the process when a company offers to pay you either a set amount for a click through from your website, or a set amount for visitors signing up, or even a percentage of a purchase made by visitors as a result of being referred from your website."

Read Kenth's entire article Beginning Affiliate Marketing

Kenth Nasstrom, our official Affiliate Marketing Expert

Business Success Strategies -- Are You on a High or a Low?

At Alex Mandossian's Teleseminar Secrets Reunion, we did a "timeline" exercise. Alex started it by charting his highlights and lowlights from the past 20 years. It was fascinating to see this laid out for us and to know even someone like Alex was in the abyss at a couple of points.

Even more importantly, I learned two important takeaways I wanted to share with you.

Read Michele's entire article Business Success Strategies -- Are You on a High or a Low?

Michele PW, our official Advertising/Marketing Online Expert

Stop Selling and Start Teaching!

The other day I walked into a local furniture store and three salespeople almost knocked each other over trying to get to me first.

The lucky winner who did manage to reach me, took my arm and said slickly, "I'm Stan, you just tell me what you're looking for sweetheart."

Despite the fact that I'm not a big fan of the "sweetheart" phrase, I smiled, "Oh, I'm just looking . . . ." But, I could tell that Stan would not be shut down so easily.

Read Jessica's entire article Stop Selling and Start Teaching!

Jessica Swanson, our official Shoestring Marketing Expert

Three Critical Aspects of Effective Search Engine Optimization (SEO)

The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions. Does your website interrupt and engage the visitor in your message, producing quality leads and loyal customers? This SEO goal is often overlooked, even by SEO professionals who charge pricey fees for search engine optimization services. And let's face it, traffic to a website doesn't mean a heck of a lot if people do not stick around and convert to leads and customers.

Read Ruth's entire article Three Critical Aspects of Effective Search Engine Optimization (SEO)

Ruth Kuttler, our official E-Business Expert

Saying I Love You : Creating Your Own Cards with I Love You Quotes

Sharing well-chosen I love you quotes in a homemade card can mean much more to your loved one than an expensive store-bought card. You don't have to be an award winning writer to create a meaningful, heartfelt message either.

Poetry is the language of love. The only problem is that most of us are not poets. At best we can create a well used version of "Roses are red". If you are looking to wow your mate with some words of love, you are probably looking for the "I love you"

Read Lisa's entire article Saying I Love You : Creating Your Own Cards with I Love You Quotes

Lisa Preston, our official Email Marketing Expert